FITUR MITM - MICE & BUSINESS closed with great success its first edition

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FITUR MITM - MICE & BUSINESS closed with great success its first edition
Mon January 28, 2019

All indications point to this fair has already become a benchmark for the MICE industry and business travel in Spain, as they assert 97% of the evaluations of the participating exhibitors


The event attracted almost 200 participants from 35 countries of the following profiles: corporate companies (19%), incentive agencies (27%), meeting planners (25%), international associations (10%) and tour operators (19%) .

GSAR Marketing, an organizing company, is a global tourism marketing company that is part of Grupo Convenco: the first "Incentive House" in Spain founded 41 years ago, in 1973. Since 1997, GSAR Marketing has been producing its own international fairs specialized in the MICE sector and in Cultural Tourism. Interactive pioneer fairs in B2B, in Europe, the Americas and the Caribbean. To date, 50 successful editions have been carried out in 37 cities in 18 countries.

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