Iberostar reveals 2019 plans at FITUR
To learn more about the Spanish hotel chain, we interview Óscar Luís González, Global Marketing Director of the firm
Iberostar closed a great 2018 and goes for more this year. During FITUR we had the chance to interview with Óscar Luís González, Director of Global Marketing of Iberostar who told us: "2018 has been very successful, we invoiced 2658 million Euros which represents a 9% growth at the group level over the previous year which was in line with expectations, has been a complicated season with different fronts in the destinations where we are operating, especially has presented difficulties in the contraction of demand in Mexico and in some European destinations.
"We arrive at FITIR with the expectation that this year will be similar: in England we have the Brexit resolution and in Latin America we hope that Mexico will recover, the American market will continue to grow and in Cuba we have two openings, the Packard, a five star luxury hotel in La Havana and another Iberostar property in Olguin ".
"This year we have proposed to lead worldwide in responsible tourism with our wave of change initiative that involves employees, suppliers and customers, we seek to protect the oceans with the reduction of plastic and its derivatives and we are working in responsible fishing to avoid damaging the cycles We are also investing in research and development to protect corals and the marine ecosystem in the destinations we operate. "
"At a commercial level, the objectives for 2019 in the Americas are to continue consolidating our presence in the region with openings in Aruba and Los Cabos, Mexico, and we have opened an Adults Only area in Iberostar Cancún, with Star Pretige service and we have Starcam in the Paradise complex, a product of children's animation unique in its kind that adapts to the interests of the new generations ".
"At the market level, the most important ones for the chain are the United States, Canada and we note that there is strong potential in Central America, Brazil, Argentina and we are going to develop a product developer program that visits accounts to boost sales".