Hotel occupancy in Colombia, one of the highest in the last 11 years
According to Cotelco, in 2018 the country reached an average of 55.46%, that is, 0.35 percentage points above the 2017 and 2016 indicator
According to the indicator report issued by the Hotel and Tourism Association of Colombia - Cotelco, hotel occupancy nationwide for the consolidated year of 2018 was 55.46%, that is, 0.35 percentage points above the 2017 and 2016 indicator , consolidating itself as one of the highest in the last 11 years.
For Gustavo Adolfo Toro Velásquez, Cotelco's national executive president, "the hotel sector in Colombia continues to strengthen. It highlights the good performance of domestic demand for tourism services, especially in holiday periods, as well as the dynamism in the corporate segment, the increase in foreign tourists and the articulated work of destination promotion ".
Cotelco also highlights the importance that the National Government has given to tourism, which is reflected in decisions such as the elimination of the surcharge on energy for the hotel sector, which strengthens the competitiveness of the industry. However, in order to continue advancing in the consolidation of tourism as an engine of economic development, it is essential to work on overcoming problems that afflict the sector, such as informality, unequal competition, barriers to competitiveness, among others.
At the regional level, San Andrés was the destination with the highest occupancy throughout the year, with 79.27%, however it had a decrease of 0.98 percentage points with respect to the previous year. In second place was Cartagena de Indias, with a total occupancy of 66.68% in the year and a growth of 4.95% between 2017 and 2018. The third destination with the highest proportion of occupied rooms with respect to its offer was the department of Antioquia, with an indicator of 61.30% despite its fall of 1.93 percentage points compared to the previous year.
For its part, Bogotá continued to consolidate the favorable results observed during 2018, achieving a closing of 59.69% in the accumulated of the year and an increase of 1.13% compared to 2017. Atlántico and Valle del Cauca also showed growth with variations of 2.5 and 0.47. percentage points respectively.
Other destinations with accumulated growth in 2018 (January to December) were: Norte de Santander (+6.23 pp), Casanare (+4.8 pp), Huila (+2.85 pp), Barrancabermeja (+1.90 pp), Caldas (+ 1.48 pp), Nariño (+1.37 pp) and Boyacá (+1.13 pp). In contrast, the destinations with deceleration in the period were: Quindío (-7.51 pp), Magdalena (-3.07 pp), Tolima and Alto Magdalena (-2.13 pp), Cesar (-2.71 pp), Meta (-2.42 pp), Santander (-0.93 pp) and Risaralda (-0.90 pp).
In what corresponds to the indicators for the month of December 2018, the level of employment achieved was 50.79%, with 15 basic points of growth compared to December 2017.
For December, San Andrés was the destination with the highest hotel occupancy, reaching a level of 75.87%, followed by Cartagena de Indias with 62.43%, in third place Antioquia with 58.67%, in fourth place Magdalena with 55.59% and closing the first five destinations , Tolima and Alto Magdalena with 54.97%.
Likewise, Atlántico rebounded in its indicators for this season, with an increase of 6.27 percentage points; also Norte de Santander and Valle del Cauca, where there was an increase of 6.28 and 1.46 percentage points respectively.