Generation Z and millennials demonstrate their concern for the environment
Searches for "trips without waste" increased by 74% 5. Pinterest users are looking for how to pack lighter, reduce their carbon footprint and generate less waste while on the road
Protecting the environment for future generations is a relevant issue1, and Pinterest has found that millennials and Generation Z are twice as likely to seek sustainability ideas compared to Pinners over 38 years2, with recent reports3 that warn about climate change more serious than ever, it's no wonder why! In fact, many Pinners are inspired to leave their comfort zone and try a greener lifestyle for the first time, with searches for "sustainable life for beginners" upwards with 265% 4 from last year.
Below we share a small sample of how Pinners around the world feel inspired to act and generate an impact, from sustainable shopping and travel to the use of less waste at home and in the office.
"Sustainable life" (69% increase since last year) is the most sought after term around the subject. Pinterest users seek to incorporate small changes in their daily lives, as ways to eliminate the use of plastic and have zero waste at home, and in the office. Likewise, they are incorporating sustainability in the kitchen (increase of 58%) when choosing designs and ecological utensils, in the activities with their children (increase of 59%) and even in the gifts they give (126% increase).
Searches for "trips without waste" increased by 74% 5. Pinterest users are looking for how to pack lighter, reduce their carbon footprint and generate less waste while on the road.
There is a growing interest in discovering sustainable clothing brands (+ 49%) that use organic and recycled materials. Some Pinterest users are turning to an even smarter way to rent or exchange clothes, which not only helps the planet but also the wallets.
The top ten Pinterest searches on sustainability are:
Sustainability in the care of children