Travelport launches campaign to help travelers with intellectual disabilities
The goal is to use a special code to warn airlines when a passenger has a disability and needs assistance
The travel commerce platform Travelport has launched a global campaign to raise awareness of the existence of the DPNA Special Service Request (SSR) code, which can be used by travel agents, among others, to warn airlines when a passenger has a disability and need assistance.
The campaign arose after Travelport found an exceptionally low use of the code in reservations made through its global distribution system.
Despite registering more than 250 million flight reservations through its GDS worldwide in 2018, and there are approximately 200 million people worldwide with an intellectual disability (2.6% of the world population), the code was used only 4,309 times (approximately 0.0015% of total flight reservations).
A survey of 136 travel agencies, conducted by Travelport, revealed that only 24% know that the code exists.
The six-month campaign will reach more than 100,000 travel agents in more than 30 countries. The campaign consists of sending emails, as well as 'sign on alerts' and banners through the company's flagship tool, Travelport Smartpoint, used by travel agents, among others, to search and book flights, hotels, etc.
Emails and 'sign-on alerts' are shown to travel agents worldwide, while banners are activated when an agent is at the time of booking a flight to more than 30 of the most popular destinations in the world. world, such as London, New York, Sydney and Delhi.
Travelport has also created a website for this campaign with information for agents to talk with travelers about intellectual disabilities and associated assistance.
"Inflection point in the industry"
Gordon Wilson, president and CEO of Travelport, has assured that "traveling can be a particularly difficult time for people who require special assistance, so when we discovered such a low use of the DPNA SSR code, we decided to take action."
"Travelport Smartpoint is the perfect channel to remind travel agents around the world of the existence of this code, allowing them to work in collaboration with airlines to offer a better service to travelers," Wilson added.
"We hope that this campaign will not only be a turning point in the travel industry, but will act as a catalyst for other companies to reflect on how their industry can help people with intellectual disabilities," Wilson concluded.