Embratur to hold conference with UNWTO in Rio de Janeiro
The event will take place on December 2 and 3 and aims to discuss tourism promotion in Latin America
Embratur (Brazilian Institute of Tourism) confirmed the holding of a conference jointly with the WTO (World Tourism Organization), in Rio de Janeiro, on December 2 and 3. The formalization took place on Thursday (07), during ITB Berlin, at a meeting between the president of Embratur, Teté Bezerra, and UN Secretary-General Zurab Pololikashvili.
The focus of the event will be innovation in tourism, world best practices, such as improving sales around the world in search of Latin American destinations and marketing techniques updated to the current, increasingly digital moment. The event should bring together the top secretaries and state ministers of tourism from across the continent.
"For Embratur it is fundamental to show the importance of the modernization of tourism. This is a flag that we raise frequently, which is the need to evolve and update the way we do tourism in the country, "says the president of Embratur, Teté Bezerra.
UNWTO Secretary-General Zurab Pololikashvili celebrated the initiative and said that "we are going to hold the first event dedicated to the Americas, how to use innovation and help develop tourism in the region." "It will be a great opportunity to learn and share experiences. It will be very important to use this event to strengthen Brazil as a tourist destination, "added the secretary general.
At the meeting, the Secretary of Tourism of the state of Rio de Janeiro, Otávio Leite celebrated the organization of the event that should move the beginning of December in Cidade Maravilhosa.
"For Rio de Janeiro, it will be a great honor to receive this event, which has a technical depth and scientific value that is very important for the development of tourism promotion, new models of action and for professionals to know how best to promote destinations," he concluded.