Sectur power in ITB diverse forms of promotion for Mexico

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Sectur power in ITB diverse forms of promotion for Mexico
Fri March 08, 2019

The Secretary of Tourism, Miguel Torruco Marqués, highlighted that last year 96 million 700 thousand international visitors arrived in the country

After stating that Mexico is a world tourism destination, Tourism Secretary Miguel Torruco Marques highlighted that the sector contributes with 8.8 percent of the national GDP, generates 4 million direct jobs and has a positive balance in the Balance Tourism of 11 billion dollars, but has the challenge of achieving greater economic output and attracting tourists with higher per capita spending.

During the second day of his tour of Germany, at a meal at the Mexican embassy in Berlin offered by the Milenio Group, the head of the Sectur highlighted that in 2018 arrived at our country 96 million 700 thousand international visitors, from of which 41.4 were foreign tourists and 55.3 hikers, among whom are counted those who arrive via cruise ships and the border.

To tourists, tour operators and representatives of the governments of the states of the Republic attending the ITB International Tourism Fair, Torruco Marqués stressed that the 41.4 million international tourists are made up of 23.4 million internment and 18 million border.

In the event, the Secretary of Tourism indicated that the expenditure of international visitors to Mexico during the past year amounted to 22 thousand 509 million dollars, of which 20 thousand 340 million dollars corresponded to tourists and 2 thousand 169 to the hikers

Referring to the projects detonating the tourist activity, the head of the Sectur highlighted the Tren Maya said, is an example of an integrative product that will benefit regions in five states. He pointed out that the Tren Maya project is the most important in the tourism industry.

He explained that the Maya Train will have 190 tourist resources, beaches, archaeological sites, museums, Magic Towns and Heritage Cities; will run along 1,525 kilometers, with 17 stations and its investment will represent around 150 billion pesos.

On the other hand, he said that the Sectur and the Mexican Foreign Ministry have initiated a new international management space to expand the sphere of action of Mexican diplomacy, in accordance with the guidelines indicated by President Andrés Manuel López Obrador, in terms of tourism promotion on the outside.

He added that it is necessary to continue promoting and disseminating tourism as a fundamental tool to maintain Mexico's position in the international market, recognizing that there is a complex and multidimensional tourism reality and strong competition in the markets.

In this sense, Torruco Marqués pointed out that all of Mexico's foreign institutional capacity, through its embassies and consulates, will be used and strengthened, as it is being done this time in Berlin, so that these are strategic spaces for the promotion and dissemination of the country.

Mexico's ambassador to Germany, Rogelio Granguillhome Morfín, stressed that "the embassy is ready to work in an active promotion of tourism, with the same dedication and passion with which we represent Mexico."

The diplomatic representative said: "We are attentive to your instructions, ready to support the states of the Republic in all that is for the benefit of national tourism. Here in this embassy, ​​Mr. Secretary, we are convinced that the best is yet to come for the tourism sector between Mexico and Germany. And the best is yet to come for our country. "

Miguel Torruco signed a letter of intent with the International Gay and Lesbian Travel Association (IGLTA) and Queer Destinations (QD) in the framework of the 53rd edition of the ITB International Fair, in which they express a mutual interest, efforts to promote the tourism segment of the lesbian, gay, bisexual, transsexual and intersexual segments in Mexico (LGBTI).

In this regard, the Secretary of Tourism said that for tourism in Mexico is very important to capture niche markets with high purchasing power, traveling in all seasons of the year and stay is prolonged, in addition to supporting the work that destinations have with the service providers for the LGBTI market, led by the federal strategy seeking to position an inclusive Mexico at an international level.


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