Bahia Principe celebrated the official reopening of Luxury Bahia Principe Ambar

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Bahia Principe celebrated the official reopening of Luxury Bahia Principe Ambar
Isabel Piñero & Encarna Piñero
Tue April 02, 2019

More than 250 guests attended the party at Playa Bávaro and were able to experience the brand's new Escape experience, a concept that combines entertainment and gastronomy only for adults


Grupo Piñero, parent company of Bahia Principe, leader in all-inclusive resorts in the Caribbean, celebrated the official opening of its new hotel for adults only, Luxury Bahia Principe Ambar, in Punta Cana. The celebrations, which coincided with the Dominican Annual Tourism Exchange (DATE), gathered more than 250 guests to celebrate the reopening of the property that reopened its doors in November after a comprehensive renovation. Attendees also enjoyed the new Escape experience of the brand.
According to the recent brand change and segmentation, Escape Experience is the most sophisticated segment for adults seeking accommodation, entertainment and programming created for them. The party, which was divided into six events, tried to highlight some of the entertainment offered by the brand's Escape Experience hotels, which include a burlesque show, a rock show and a silent nightclub. Escape Experience also presents an intensified culinary offer that brings together the latest trends in gastronomy and mixology as part of the all-inclusive concept.
The Piñero Group invested more than $ 26 million to renovate the five-star hotel with 528 rooms facing the beach. The renovation includes 144 swim-up suites with access to exclusive pools, renovated restaurants, as well as a sports bar and a gymnasium, both also open to guests of the Grand Bahia Principe Aquamarine hotel, a second adult-only property within the Bávaro complex It has seven brand hotels.
In its first months of operation, the property has maintained an occupation of 94% with a significant increase in guest satisfaction. In the Global Reputation Index (GRI), a global index that obtains an online reputation, Luxury Bahia Principe Ambar registered 91% and its Net Promoter Score (NPS), an index that varies from 1 to 100 that measures the disposition of A customer to recommend a Product or service to others, stays strong at 51 percent.
Grupo Piñero has a firm conviction of the importance of having a positive economic, social and environmental impact in the countries in which it operates and is committed to contributing to the growth of tourism in the Dominican Republic with significant investments such as these, as well as its socioeconomic growth through the corporate social responsibility initiatives of the company.

"Hotel activity represents more than 8 percent of the GDP of the Dominican Republic, with an income of more than US $ 840 billion for the country last year," said Encarna Piñero, CEO of Grupo Piñero during his speech at the opening party . "We employ more than 8,000 Dominicans, which is equivalent to more than half of our global workforce. We believe that the sector in which we operate is essential for the growth of this country and we are committed to continue growing in a responsible manner. Our commitment to sustainability has been further consolidated with the recognition of Travelife, which has certified all of our hotels in the Dominican Republic. "

Lluisa Salord, Corporate Commercial Director of Grupo Piñero, also took a moment to highlight the successful reception of the Luxury Bahia Principe Ambar travelers. "We are very satisfied with the results that Luxury Bahia Principe Ambar has obtained in the five months since its reopening and we are pleased not only with its economic performance but also with the significant increase we are seeing in our customer satisfaction indexes, which is what that motivates us to invest in our product with the firm objective of continuing to make our guests happy, "he said. "We have great expectations for the rest of 2019 and we hope it will be an extraordinary year for our new hotel," he added.

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