Best Western appoints Senior Vice President and Chief Development Director

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Best Western appoints Senior Vice President and Chief Development Director
Thu April 11, 2019

The hotel chain announced that experienced executive Brad Leblanc joins the Best Western executive team to boost growth in North America


Best Western® Hotels & Resorts announced that it named Brad LeBlanc as senior vice president and development director. LeBlanc will oversee the North American development and report directly to David Kong, president and CEO of Best Western Hotels & Resorts.

In recent years, Best Western has become a modern and innovative global hospitality factory with 16 different brands in key markets around the world. Now, with more than 4,500 properties in almost 100 countries and territories around the world, Best Western offers hotel solutions to meet the needs of guests and developers in all segments of the scale of the chain, from the economic to the luxury. As senior vice president and development director, LeBlanc will be responsible for driving Best Western's growth in North America through the company's portfolio offering.

"Brad is a dynamic leader and will play a key role in the expansion of Best Western today," added Kong. "His proven track record of developing strategies that lead to growth and success make him the ideal candidate for the role. We are confident that Brad will help us improve Best Western in the North American market. "

A veteran of the industry with 30 years of hospitality experience, LeBlanc joins the Best Western executive team with a wealth of knowledge and experience. Most recently, LeBlanc served as Senior Vice President of Franchise and Partner Development at Serendipity Labs, in the new "Coworking" workspace with a network of work spaces focused on hospitality, meeting the demands of a mobile workforce. in expansion. Prior to that, LeBlanc successfully built multiple hosting brands in North America in his position as Vice President of Development for Choice Hotels and at U.S. Franchise Systems.

"I am excited to be part of the Best Western leadership team at such an important moment in this transformation story," said LeBlanc. "Mr. Kong has cultivated one of the most innovative brands and equipment in the hotel industry, and it is truly an honor to work with them." I look forward to starting work and I believe that, by accelerating growth and increasing scale, we will increase, without doubt, value of the Best Western today".

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