Visa exemption promotes high reservations in Brazil
Beneficiary countries respond positively to the action of the Federal Government to stimulate international tourism
The visa exemption for strategic markets, announced in March, already generates positive results. The data show a significant increase in the number of reservations made in the beneficiary countries with the measure starting in June, the date of the validity of the Decree signed by the president, Jair Bolsonaro. In the United States, the increase was 53% in the number of trips confirmed for June and 97% in July compared to the same period of last year. In Canada, growth was 86% for June, 54% for July and, expressive, 135% for August this year.
The data was released by the Amadeus Group, one of the 10 largest technology companies in the world and one of the three largest in the travel segment. The exemption is an old demand of the productive chain of tourism, served in the first hundred days of Government.
"The figures show that visa exemptions for strategic countries are a good measure, which generates jobs and income in Brazil. It is time for the country to untie its nodes and take advantage of its tourism potential," said the minister.
The interim president of Embratur, Leônidas Oliveira points out that the results are not estimates but rather already closed reserves that will generate a positive impact on the national economy in the coming months.
"Tourism is the fastest growing contemporary activity and produces social and economic impact with employment and income generation. Actions to reduce bureaucracy and stimulate the entry of more foreign tourists, move our economy, promote the international opening of Brazil and reposition the country in the world tourism market, goals pursued by Embratur, "he ponders.
The Ministry of Tourism and Embratur are preparing a major publicity campaign on visa waiver in the four beneficiary countries - the United States, Canada, Japan and Australia. The objective is to further boost the demand of these international tourists for Brazil as a tourist destination. The work involves digital actions, public relations and publicity, with the aim of reinforcing the dissemination of the measure to the beneficiary countries.
Decree 9.731 with the exemption of the document for Americans, Canadians, Japanese and Australians was published in the Official Gazette of the Union on March 18. The dispensation of the document meets an old claim of the national tourist trade.
Travelers from the four countries considered strategic may enter the country, from June 17, without the need for the document. The decree was signed by the President of the Republic, Jair Bolsonaro, and by the ministers of Tourism, Marcelo Álvaro Antônio, Justice, Sérgio Moro, and Foreign Affairs, Ernesto Araújo.
The text presented by the Ministry of Tourism aims to increase the number of foreign tourists in the country. The benefit includes visitors who have valid passports with trips for leisure and business tourism, artistic or sporting activities or in exceptional situations for national interest. The initiative is valid also for tourists in transit in Brazil.
The stay in the country can be up to 90 days, extendable for the same period, provided that it does not exceed 180 days, every 12 months, counted from the date of the first entry into Brazilian territory. The expectation is that the measure will allow Brazil to reach the annual mark of 12 million foreign visitors by 2022, against the current 6.6 million, target set in the National Tourism Plan 2018-2022.