Hotel occupancy in Colombia increased during Holy Week
According to the Cotelco report, the occupation between April 13 and 20 was 50.82%, which represents a growth of% 0.97 with respect to the same season of 2018
According to the indicators report issued by the Hotel and Tourism Association of Colombia - Cotelco, hotel occupancy during Holy Week in 2019, measured between April 13 and 20, was 50.82%, which represents a growth of 0.97 percentage points. to the same season of 2018.
For Gustavo Adolfo Toro Velásquez, Cotelco's national executive president, "the Easter season reported a good result for the hotel sector, thanks to the efforts of domestic tourism promotion that has been promoted by the Ministry of Commerce, Industry and Tourism, which It generated a greater flow of travelers to the wonderful destinations that our country has, we are sure that the #YoVoy campaign, and the international tourist promotion of the country, will help to increase the occupation of our formal hospitality as there is a great challenge for fill the remaining 50% of the rooms that still have no demand, which would generate a significant increase in employment in the sector ".
Despite the winter season, and the protests of the indigenous communities, the results were favorable and are projected with high expectations for the coming seasons.
At the destination level, the highest occupancy was in Cartagena, with an average of 73.88%, followed by Cauca with 73.68%, San Andrés with 72.23% and Magdalena with 71.85%. Other destinations with high performance were Boyacá (64.91%), Santander (64.30%), Norte de Santander (62.02%) and Meta (59.30%).
In conclusion, the union has identified that the season has changed significantly in recent years, with more and more demand but with less time of stay. In that sense, the strongest days of the season start on Wednesday and end on Saturday, such is the case of Boyacá and Antioquia. In other regions, such as Tolima and Valle del Cauca, the greatest occupation occurs on holy Thursdays and Fridays.
However, some destinations showed behavior below the national average, given that they correspond to destinations with a corporate vocation such as Valle del Cauca, Bogotá and Atlántico; On the other hand, other destinations presented lower performance such as Caldas, Casanare, Huila, Nariño and Barrancabermeja.