Three changes that are coming in the hotel industry
A new study by Amadeus and IHG identifies three trends that the industry must address in order to respond to the needs of the consumers of the future
Hospitality is changing, and the new Amadeus and InterContinental Hotels Group (IHG) study published today Drivers of Change in Hospitality identifies three trends that the industry must address to meet the needs of the consumers of the future.
1. The types of traditional rooms that have always existed: singles, doubles with a double bed or two beds, suites or relatives will change and in the near future they will be able to change their desk tables for mats to do yoga, to visualize in streaming their own content on the TV in the room or request the room on the third floor with spectacular views that you have always wanted. The new sales models will also be consolidated: guests can book a room for a period that suits their needs, instead of a traditional overnight stay.
2. The rise of the use of technology in the hotel industry: suppliers of the hotel sector must meet the needs of the guests in a much more interconnected and reach the right balance between automated solutions and human interaction. For example, the use of simultaneous translation headsets and smart glasses could ensure that employees working in the reception of the hotels interact easily with the guests in their native language.
3. The conquest of "cult status" on a large scale: this status is usually reserved for boutique or luxury hotels or for consumer brands, but it will be available to all those who manage to structure a network of loyal customers who feel a bond emotional. When competing for guest loyalty, hotel providers must identify how to deliver value through memorable and shareable experiences. To this end, hotels must be aware of the individual needs of the guests on each trip and offer a series of surprising and exclusive elements.