60% of millennials choose their vacations by Instagram according to Hotels.com

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60% of millennials choose their vacations by Instagram according to Hotels.com
Tue May 07, 2019

The holidays are a great time to generate content for social networks and young Argentines aged 18 to 34 are very clear. When choosing destinations to travel, the factor of what they can show their followers on Instagram is decisive

According to a survey * conducted by Hoteles.com, 60% of respondents choose the place they will visit based on research they perform on social networks. The young travelers are mainly looking for photos of other globetrotters who have visited the destination and who are uploaded to Instagram. In addition, 20% plan from their homes the photos they will take once they arrive at the destination. Thus, before starting the trip the young Argentines have already defined the itinerary of photos that can not miss in their travels.

On the other hand, taking the perfect picture can demand a couple of sacrifices. But how far do millennials get to have a flood of "likes" on social networks? Surprisingly 45% of the young people surveyed are willing to get up at 5 in the morning to take advantage of the best light in the morning and also avoid the crowds that often overpopulate the tourist spots at other times. In addition, according to the survey, 27% would be willing to hire a professional photographer to follow them all day and take the best pictures. Assured success!

An important fact that throws the survey prepared by the expert brand in accommodation is that more than 50% of respondents put "like" to the photos of those who are envious more than once a day. Only 16% of young Argentines declared that they do not feel jealous of other people who share photos of their vacations while they are in their own city following their routine.

In addition, for those who want to avoid bad feelings in their followers and reap positive repercussions, Hoteles.com elaborated a ranking of the posts that we must avoid in order not to tire the followers:

Top 5 of the most cliche travel photos
Legs on the beach / pool (38%)
Food or lattes (34%)
View of the clouds from the plane (30%)
Bikini poses on the beach (28%)
Couples holding the "Follow me" style hand (27%)

For those wishing to plan their next adventure to brag about their vacations on social networks, the Hotels.com application is available with hundreds of thousands of accommodations available around the world.


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