Palladium boosts sales in Latin America and the Caribbean
During Markethub, event of which they are host, we have been able to talk with Mario Viazzo, Commercial Director for Latin America and Carolina Abud, Commercial Director of Brazil. Both executives took stock of their evolution in the continent
Palladium is one of the hotel chains that has invested the most to boost its sales in Latin America and the Caribbean. To know more about the current affairs of the firm, we have consulted Mario Viazzo, Commercial Director of Latin America and Carolina Abud, Commercial Director for Brazil.
Viazzo commented: "Palladium is strongly committed to Markethub being the host of a show with a unique format that allows us to have direct contact with 500 buyers from Latin America and the Caribbean."
"The Grand Palladium Costa Mujeres has been open for 6 months and we are very happy with the results we are getting, it is our flagship property, we are receiving excellent feedback from our business partners who value their versatility, quality of service and luxury. It's a really different product. "
"Today the Latin American issuing market already represents 25% of turnover and especially in the Grand Palladium Imbassaí Resort & Spa, Latin America represents almost 100%."
"In our distribution scheme the trade is necessary because each channel is useful from every point of view, even more so in Latin America and the Caribbean, it is the most important source for our region".
"We have changed the mission of the company, today is to put the customer in the center and therefore we make the greatest effort to raise the quality standard, which is why Chic Cabaret was born, a unique show of its kind" .
"We are making great efforts to strengthen the segments of MICE and weddings, we have both Imbassaí and Costa Mujeres, excellent structure really versatile."
On the Brazilian market, Abud mentioned: "we come very well with sales especially for our hotel in Imbassaí and we are also growing in Mexico with this new hotel".