Grupo Posadas adds potential with strategic openings and renovations
During Market we have talked with Jorn Kaae, Senior VP of Sales and Marketing of the chain. The executive highlighted the efforts made to surprise the market with super attractive complexes
Grupo Posadas is the largest and most important Mexican hotel operator in the country, with 170 hotels and more than 26,500 rooms located in beach and city destinations throughout the country. It has a great positioning thanks to its brands Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean, Fiesta Inn, GAMMA, and One.
In order to know its actuality, we consulted Jorn Kaae, Senior VP of Sales and Marketing, during Markethub. The executive mentioned: "The company has a relatively aggressive growth plan, we are going to inaugurate 300 properties by 2020. In addition to opening new complexes in the most attractive tourist destinations in Mexico such as Playa Mujeres and Tulkal in the Riviera Maya area, the The company also plans to enter new markets after our entry into Cuba and the Dominican Republic last year. "
"We will launch two new hotel brands soon, committed to offering a diversified portfolio that satisfies all types of travelers."
"Currently, Posadas has 180 hotels in operation and another 53 under construction that will be opened in the next 30 months."
"On the other hand we are investing a lot in the renovation of properties, for example in Live Aqua Beach Resort Cancun, we have worked to add from technological equipment in the rooms to new and tasty gastronomic options, as well as VIP services in our coveted Aqua Club" .
"Now guests can enjoy the 371 fully renovated suites with a perfect combination of modern and warm elements."
"Another important renovation that we have done is that of Americana Condesa Cancún All Inclusive that now presents five renovated restaurants including the" El Mexicano" restaurant.