Accor bets strongly on the potential of Latin America
The French chain has undergone a major reorganization to grow strong in the region, it is already number one in Brazil and is going for more
Accor has undergone a restructuring after several purchases, to learn more about the details of the French firm's current events, we interviewed Sales Manager Victor Maranhao during Markethub 2019. The executive mentioned: "We have absorbed Posadas, BHG and Atton Hotels and we have had to reorganize, we are number 1 in Brazil and today we are already integrated, we will be opening 50 hotels there in the next two years and it is a very powerful market".
"For the rest of the region I can highlight the opening of the Sofitel de Mexico and Fairmont Rio de Janeiro Copacabana, the Sofitel is an emblematic property with a modern design, while the Fairmont has been closed for two years and completely renovated."
"In terms of distribution, we handle Omnichannel's concept today, we make great efforts to work with direct sales and at the same time work strongly with the trade that allows us to reach important niches and markets."
"For the trade we can offer a TravelPro wbsite and there they can find the" Lern with us "program, there they can train, get to know us better and be recognized for the support they provide".
"In the meantime, we have announced a new loyalty program for clients, where all the Accor properties are integrated, a great launch will be made and we will have a partnership with more than 60 companies to offer the best experience, and we will also be Borussia Dormund's sponsors".