Argentina starts new tourist missions in China
INPROTUR will be presented in Suzhou, Shanghai, Guangzhou, Chengdu and Beijing to bring national proposals to professionals and local press
When thinking about receptive tourism, the promotion of Argentina in China, which represents one of the most important emissive markets in the world, takes on great importance. Fortunately, between 2010 and 2018, Chinese arrivals to our country tripled, standing at around 72 thousand tourists in the past year (20 percent more than in 2017). Similarly, in the first three months of 2019, 25,841 Chinese travelers arrived in our territory, more than 9 percent compared to the same period in 2018.
In this way, to continue with the good results and position the Argentine brand even more in the Asian country, the National Tourism Promotion Institute (INPROTUR) will carry out a series of promotional activities in the Chinese cities of Suzhou, Shanghai, Guangzhou, Chengdu and Beijing
The actions will begin their course on Monday May 13 with a meeting with representatives of the company Tongcheng, one of the largest online travel companies in Jiangsu province. The day will then continue with a meeting with the Tourism Bureau of Suzhou. Here, in addition, tango shows and tastings of Argentine wines will be held.
The next day, the national delegation will carry forward in Shanghai, together with the Argentine Consulate and Aerolineas Argentinas, two exclusive events for the main Chinese tour operators. Topics related to vacation and leisure trips, and Meeting Tourism
-Argentina is one of the 25 most important in the world- will be part of the agenda.
From 15 to 17, also in Shanghai, the Argentine team will be present at the international fair ITB China, B2B exhibition that brings together more than 850 prestigious buyers of the Chinese market. The Argentine General Consul, Pablo Obregón, will be present at the stand of Argentina, which will share the space with Chile. There, the participants of the fair, in addition to receiving information about the destinations, will be able to taste typical wines of each nation. Malbec, Argentine flagship wine, will have a leading role.
On Monday 20 in the morning there will be another exclusive event, in this case in Guangzhou, for the main emissary agencies of the city. In the afternoon, it will be the turn of a road show for tour operators, airlines and local press. This last action will be repeated during days 22 and 23 in Chengdu and Beijing, respectively.
Day 21 will be dedicated to connectivity, a priority aspect for the progress of national receptive tourism and, fundamentally, to shorten distances with China. In pursuit of further progress, the Argentine delegation will hold a meeting with authorities of the company China Southern.
Finally, on the 24th, at the Argentine Embassy in the Chinese capital, the last tourist meeting will be organized for the most important companies in the city.
In addition to INPROTUR and Aerolineas Argentinas, the Argentine mission will be made up of different national diplomatic authorities in China, the Tourism Authority of Buenos Aires, the Mixed Tourist Promotion Agency of El Calafate, the InFueTur, the EMPROTUR of San Carlos de Bariloche, the Ministry of Culture and Tourism of Salta and private companies convened by the Argentine Chamber of Tourism (CAT).
In 2018, China ranked 16th in the ranking of arrivals of foreign tourists to Argentina. Due to the natural reasons of the distance between the two countries, 77 percent are by plane, 15 percent by land - within this group, 71 percent do so through the Tancredo Neves bridge in Iguazú. the rest by sea lanes.
Summer is the season that most choose to make the trip. The majority of tourists belong to the age group between 30 and 44 years old (35 percent) and between 45 and 59 years old (27 percent). Buenos Aires, Ushuaia, El Calafate, Bariloche and Iguazú are the most required destinations.
Measures such as the promotion in the digital pavilion of Argentina in Fliggy, the Alibaba Group's touristic travel platform, the work developed in the Weibo and WeChat social networks, the reciprocity of visas valid for 10 years and the ease for those Chinese who have visa to enter the United States or the European Union may have the Electronic Travel Authorization (AVE), work with influencers or the refund of 21 percent of VAT for accommodation for foreign tourists are some of the reasons that explain the growth of the Chinese market in our country.