The UNWTO Secretary General awarded the Platinum Prize to 'Cinema and Education in Values'
Zurab Pololikashvili has recognized the commitment of the Ibero-American film industry to sustainability, openness and inclusion in Gala held yesterday May 12 in Xcaret, Riviera Maya
Now in its sixth year, the Platinum Awards Gala is a highlight of the Ibero-American film industry calendar (covering the 19 Spanish and Portuguese speaking countries of Latin America and Andorra, Portugal and Spain in Europe). For the 2019 edition, the organizer of the event and future affiliate member of the UNWTO, EGEDA (Audiovisual Producers Services Society), awarded 17 prizes, one for each of the 17 Sustainable Development Goals of the 2030 Agenda of the United Nations.
UNWTO Secretary General, Zurab Pololikashvili, presented the prestigious Platinum Award for Cinema and Education in Values. The award celebrates works that reflect the values of UNWTO itself, such as solidarity, integrity and inclusion. In the framework of the special attention that UNWTO dedicates this year to education, skills and employment, Mr. Pololikashvili will recognize films with a remarkable pedagogical value and that can, like tourism, stimulate economic growth, boost development and encourage inclusion and understanding.
"The Platinum Awards celebrate the best of Latin American cinema and highlight the immense creative talent of the region," says Mr. Pololikashvili. "They also show the way in which cinema, like travel, can unite us and inspire a sense of wonder about the world in general. As with tourism, when done well, cinema can foster a sense of solidarity and can help preserve and celebrate our unique and shared cultural heritage. "
Before EGEDA joins more than 500 public and private institutions as an affiliate member of the WTO, both parties will take the opportunity of the Platinum Awards Gala to sign a Memorandum of Understanding that will lay the foundation for a solid future bilateral relationship .