Embratur launches tourism promotion tools in Mandarin

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Embratur launches tourism promotion tools in Mandarin
Marcelo Álvaro Antonio
Tue May 14, 2019

Instituto leads Brazilian delegation with 15 exhibitors at the ITB fair in Shanghai and participates in roadshows in Beijing and Chengdu


As part of its strategy to increase the number of Chinese tourists visiting Brazil by 20% by 2022, Embratur (Brazilian Tourism Institute) launches this week electronic tools to promote tourism in Mandarin, ITB China, one of the largest events of the sector, which will take place in Shanghai.

Until then, Market Place, a B2B-focused tool, and the Visit Brasil Academy, a distance training platform for industry professionals, were available only in Portuguese, English and Spanish. This second tool is for foreign professionals, so that they can educate themselves and become specialists in Brazil, so that they can offer more and better Brazilian destinations to their clients.

"With this innovation, Embratur takes another step towards promoting Brazil in China, one of the countries that prioritize our international promotion, actively contributing to the generation of business opportunities," said the interim Director of Competitive Intelligence and Tourism Promotion , Diego Feijó.

The Embratur booth at ITB China will have 15 exhibitors, among tour operators, airlines, Galeão airport and representatives from Foz do Iguaçu, Rio de Janeiro and Manaus. The focus of the promotion will be on culture, ecotourism and business. There are cultural exhibitions and caipirinha tastings.

Part of the Brazilian delegation will also participate in roadshows in Beijing and Chengdu. The objective is to bring contacts with the local trade, presenting destinations and offering the possibilities during the events.

The Brazilian delegation will also present the new initiatives of the Federal Government in the area of ​​tourism, with the opening of foreign investments in Brazilian airlines and the visa exemption for tourists from the United States, Canada, Japan and Australia.

"Tourism will be the center of attention in our country's development policy. Beginning to dialogue in a clear, pragmatic and objective manner with the new partners, Brazil launches an invitation to all those who wish to take advantage of the new opportunities in the sector, "said Tourism Minister Márcelo Álvaro Antônio.

Last year, Brazil received 60,503 Chinese tourists, almost stable compared to 2017 (61,250). Currently, China is the 20th largest emitter of tourists to Brazil.

As part of a broader strategy to strengthen relations with China, Brazil and Argentina will be honored at the 2016 Global Tourism Economy Forum (GTEF), an event to be held October 22-24 in Macao.


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