Embratur promotes business tourism in Germany
Event tourism moves the entire production chain and brings resources to Brazil
Embratur will disembark next week in Germany to promote Brazilian tourism products and destinations to the German market during IMEX Frankfurt, one of the most important fairs on the continent, focused on the MICE segment (Meetings, Incentives, Conferences and Exhibitions). the Agenda of Commercial Promotion of Brazilian Tourism Abroad. The fair runs from May 21 to 23 and will bring together over 3,500 suppliers from all sectors of the worldwide event and convention industry.
The Brazilian booth will occupy a large space in the pavilion, which will also include national and regional convention agencies, large hotel companies, conference and exhibition venues, cruise lines, airlines, resorts, technology providers, events and others.
"Brazil has a very large and real potential to grow in the international event market. Embratur can contribute to attracting more events with the promotion of meetings of articulation and round of business among the directors and gatherers of international events, such as Conventions & Visitors Bureaux, hotel network and convention center, besides the Brazilian states and municipalities ", Says the director of Internal Management of Embratur, Leônidas Oliveira.
This week, ICCA (International Association of Congresses and Conventions) has released the updated event market ranking in the world. Brazil maintained the hegemony in the South American continent when the subject is international congresses and conventions in 2018. The country occupies the 17th position in the ranking. Despite the decline of a position compared to 2017, maintaining the leadership in Latin America attests to the Brazilian potential for Business Tourism, an important segment of tourism activity.
In the ICCA ranking there are 51 Brazilian cities that demonstrate the capacity to receive international events. Since 2016, the number of cities eligible to host events in the country has grown.
"We have the right infrastructure to move forward in this niche with new and modern convention centers across the country. We will unleash this potential for decision makers with qualified purchasing power from around the world, including the valuable German emissive market. The objective is to strengthen the image of Brazil as a consolidated destination in the Business and Events Tourism segment, "says Embratur Public Relations and Press Relations Coordinator Milena Pedrosa.
The economic impact of these events in Brazil is significant. The 233 events in the ICCA profile - rotating meetings of international associations - based in Brazil in 2018 brought more than 106 thousand foreigners to the country, which generated foreign exchange of around R $ 545 million. In 2017, the economic impact of the 101 thousand business tourists who visited the country was R $ 497 million.
The rise of numbers has occurred, despite Brazil having hosted four events less than last year in relation to 2017. According to data from FGV (Fundação Getúlio Vargas), the business and event tourist who participates in ICCA-convened congresses and conventions spends $ 329.39 a day on your travels to Brazil. As a comparison, the leisure tourist spends, on average, $ 70.53 per day.
The ICCA report also noted that nearly 13,000 meetings were held worldwide in 2018. The data represents an increase of 3% compared to last year when the figure was about 12.5 thousand. This is the highest number recorded since the beginning of the research of the international association.
The document reveals considerable growth in the number of events in Europe and Asia, especially in China and Japan. The United States continues to be the country that receives the most congresses and business conventions followed by Germany, Spain and France. Belgium, which surpassed Brazil in the ranking, held 44 events more than in 2017.
In South America, Argentina occupies the second place and presented growth with great approximation of the number of events held in Brazil. Among the cities, São Paulo is the third placed on the continent, behind only Lima in Peru, and the first placed, Buenos Aires, the Argentine capital. In Brazil, besides São Paulo, also stand out Rio de Janeiro, Foz do Iguaçu and Brasília.
The ICCA's annual country and city classification document is the most respected global comparison of the performance of destinations in attracting international events.