The new president of Embratur affirms that the goal and modernize the sector

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The new president of Embratur affirms that the goal and modernize the sector
Gilson Machado Neto, Embratur
Thu May 23, 2019

For Gilson Machado, this transition will give Brazil greater capacity to work on international promotion, putting the country on another level to compete with other destinations


The new president of Embratur (Brazilian Institute of Tourism), special authority of the Ministry of Tourism, Gilson Machado Neto, said on Thursday, 23, that the sector gained prominence in the new management of the country. He emphasized during his inauguration ceremony at the headquarters of the Ministry Ministry, in Brasilia, that there is great need to implement measures that transform the tourist practice in Brazil.
"In this new moment, our management must seek out and new ways to expand the sector, betting on segments such as nautical tourism, cruises, contemplation tourism, diving, ecotourism, putting all the potential we have in practice," he said. .
The transformation of Embratur into an agency is one of the goals of this management. For Gilson Machado, this transition will give Brazil greater capacity to work on international promotion, putting the country on another level to compete with other destinations.
"This is an important moment for the sector, which is gaining in importance and also aims to double the arrival of foreign tourists, from 6 to 12 million people annually. Brazil has great potential, infrastructure and natural beauty, and needs to unlock many issues in order to receive more visitors from all over the world.The Federal Government is looking for ways to generate jobs and income for the population, and tourism can very quickly be part of the solution for Brazil, "he said. the new president of Embratur.
The public ceremony of inauguration of the new president is scheduled for next 29, Wednesday (29), at 6:00 pm, at Embratur.

30 years of dedication to tourism
Pernambucano, born in the capital Recife, Gilson Machado Neto is 51 years old, married for 21 years and father of a son. His training is in Veterinary Medicine by the Federal Rural University of Pernambuco. It has been operating for more than 30 years in the tourism sector, with businesses located in São Miguel dos Milagres and Porto de Galinhas. It is a member of the tourist trade of Miracle Route and the Convention & Visitors Bureau of Maragogi. The new president of the municipality also has experience as a producer of events and in the field of broadcasting, and is the host of a program focused on tourism in the Northeast Region. Prior to his appointment at Embratur, Gilson Machado Neto was already in the federal administration, as Secretary of Ecotourism at the Ministry of Environment.

Meeting of the Hotelaria Nacional
Before taking office as president of Embratur, Gilson Machado participated, on Wednesday, the first public event at the helm of the municipality, the 1st Meeting of the National Hotel, organized by the Tourism Committee of the Chamber of Deputies. On that occasion, representatives of the Brazilian tourism industry, especially the hotel industry, met to discuss topics of interest to the segment.

"We need to treat tourism as a state policy and not a government. Brazil has great potential, so it is important to encourage bureaucracy reduction and modernization for the development of the sector," he said.

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