Brazil invests US $ 200 million to stimulate tourism
Embratur, Ministry of Tourism and Sebrae launch Investe More Tourism Program to increase the quality and competitiveness of 30 Brazilian Tourist Routes
Embratur (Brazilian Tourism Institute), the Ministry of Tourism and Sebrae (Brazilian Service to Support Micro and Small Enterprises) launched the Investe Turismo Program on Tuesday (28) in Brasilia, the convergence of actions and investments to promote development, generate jobs and increase the quality and competitiveness of 30 strategic Tourist Routes of Brazil. The program's initial investment, which covers destinations in the five Brazilian regions, is R $ 200 million.
The first phase of the program covers 158 municipalities in the five regions of the country. The goal is to bring competitiveness to the tourist routes considered strategic. The municipalities will be part of a package of investment actions, incentives to entrepreneurship, access to credit, marketing and professional qualification.
The routes will be organized in four lines of action: 1) strengthening of governance; 2) improvement of tourism services and attractions; 3) attraction of investments and support to access to credit lines and sources of financing 4) tourism marketing and marketing support. The expansion of competitiveness may happen through partnerships between the Public and private sectors.
The president of Embratur (Brazilian Institute of Tourism) Gilson Machado Neto evaluates that the program can accelerate the development of tourism throughout the national territory and enable the arrival of more foreign tourists to the country.
"Investe Turismo will be able to change the level of Brazilian tourist destinations and help position a strategic and integrated image of Brazil as a tourist destination in the international market. Embratur is attentive to international indicators to meet this agenda, "he said.
For him, the launch of the Program is yet another demonstration of the Government that tourism is treated as a priority and is at the center of the country's economic agenda.
"The President of the Republic, Jair Bolsonaro, believes in the growth of tourism that will have a decisive contribution in the economic recovery. Tourism in the vein, as state policy, "he emphasized.
In addition to the creation of an Integrated Image Positioning Plan in Brazil, Embratur will play a decisive role in the scope of the Investe Turismo Program. Among the actions, tourism marketing campaigns, marketing actions focusing on the digital environment, participation of municipalities, managers and entrepreneurs of strategic routes in international tourism fairs, as well as the holding of famtours and press trips, operators selling Brazilian tourism products abroad and journalists from major global media outlets and digital influencers.
In addition to the partnership in the Investe Turismo Program, the three bodies involved act with different actions that positively impact the tourism chain and that can be added to the initiatives and projects of the program. The focus is to add and converge efforts, in a synergistic way, contributing to the achievement of the goals of the 2018-2022 National Tourism Plan.
The inauguration ceremony of Investe Turismo was also attended by Sebrae's CEO, Carlos Melles, the Minister of Tourism, Marcelo Álvaro Antônio, the Secretary of Tourism of the Federal District, Wanessa Mendonça, the State Secretary of Tourism of São Paulo , Vinicius Lummertz and the federal deputy and president of the Tourism Commission of the Chamber, Newton Cardoso Jr, as well as parliamentarians, leaders of the representative entities of the sector and members of the national trade.