The second day of IBTM Americas 2019 began at CDMX
The event has positioned itself as the most important for the specialized industry in the MICE segment in North, Central and South America. A total of 12,500 business appointments will be made
With the presence of Miguel Torruco Marqués, Secretary of Federal Tourism; Carlos Mackinlay Grohmann, Secretary of Tourism of the CDMX; David Hidalgo, Director of IBTM Americas and Lourdes Berho, Brand USA Regional Director, opened the IBTM Americas 2019, the event ends today.
IBTM Americas has positioned itself as the most important for the industry specialized in congresses, fairs, expos incentives and conventions in North, Central and South America. This year, more than 4 thousand attendees are expected. Likewise, it is estimated to generate an economic income of more than 100 million pesos in products and services contracted in the CDMX, as well as negotiations for close to 1,000 million Dollars, thanks to its more than 12,500 business appointments to be made during the two days of the event.
At the opening, Miguel Torruco Marqués, Secretary of Federal Tourism, said: "The industry of meetings in Mexico is especially relevant, since the national and international participant of congresses, conventions, incentives and exhibitions travels with a larger budget and spends 53 % more than the pleasure tourist. That is why IBTM Americas is important, because it is a commercial platform that connects the most important players of the meetings industry of the American continent with the world "
Countries such as Jamaica, Panama, Canada, Hungary, El Salvador, Cuba and Costa Rica will also be present at IBTM Americas. In addition, national destinations such as Durango, Guadalajara, Puerto Vallarta, Hidalgo, San Luis Potosi, Baja Norte, State of Mexico, Monterrey, Chihuahua, Morelos, Yucatan, Los Cabos, Tamaulipas and Oaxaca will also participate in this edition.
During the cutting of the ribbon were also present: Jaime Salazar, President of COMIR; Flor López de Jauregui, Vice President of Encore and Silvana Biagiotti, Vice President of the Latin American Association of Convention Bureaus.