Meliá had an important presence at IBTM Americas
The Spanish hotel chain was present at the event held at CMX last week where it promoted its hotels and its MeliáPro program
Meliá has been betting since time for the MICE segment and as part of its efforts to grow in that niche, participated last week in IBTM Americas. There we have been able to talk with Guadalupe Avila, Group Sales Manager. The executive commented: "In Mexico the most important are Paradisus Cancun, Paradisus Playa del Carmen, because they have the best structure for events, Groups already produces 30% of the turnover of both hotels and much of our success is based on the fact that we have a highly trained staff to meet the demands of this type of client,
"We work strongly with very competitive markets like USA, Canada and Mexico and we are growing a lot Argentina, Colombia and Brazil".
"We rely a lot on working with specialized agencies and at the same time we have a direct sales unit We have the MeliáPro program, our platform for professionals, where professionals can access flexible and profitable reservations, as well as all the information they need Without having to wait, with Meliá PRO, you can manage your professional activity and enjoy advantages, instant commissions and special rates ".