Embratur sets goals for tourism promotion in Brazil
Gilson Machado Neto, president of the organization, participates in a meeting of the National Tourism Council (CNT)
The president of Embratur, Gilson Machado Neto, presented on Thursday (6), during the 54th Ordinary Meeting of the National Tourism Council (CNT), the goals of its management for the promotion of Brazil's tourism abroad. Along with Tourism Minister Marcelo Álvaro Antônio, Gilson Machado reinforced the commitment to double the number of foreign tourists visiting Brazil to 12 million in the coming years.
"In addition to our natural beauties, our flora and fauna, we intend to strengthen the promotion of the rich historical heritage of all regions of the country," said Gilson Machado, CNT's titular councilor. To achieve these goals, the President of Embratur said that he intends to work to recompose the budget of the institution and transform the municipality into a promotion agency.
"We want to hear the secretariats, the national and international trade, the congressmen and the technicians of Embratur so that we can carry out a broader and more effective promotion of our tourism," he said. The president of Embratur also stressed that he intends to invest in digital tools, as well as programmatic media, that identify and reach a specific target audience, generating more hits and low-cost investment results.
Gilson Machado highlighted the commitment of the Government of President Jair Bolsonaro to tourism as a tool to generate employment and income, underscoring the recent visa exemption measure for tourists from the United States, Canada, Japan and Australia. The end of the visa requirement for these countries has already resulted in a 53% increase in confirmed travel in June and 97% in July.
Participating in the meeting of the CNT were representatives from various entities representing the sector, such as the Brazilian Institute of Convention & Visitors Bureau, the Brazilian Association of Bars and Restaurants (Abrasel), the Brazilian Association of Tour Operators (Braztoa) and the Brazilian Association of Agencies (ABAV), among others.