Accor bets strongly on the potential of the Mice
The hotel chain participated in Fiexpo where it has been able to hold meetings with top buyers from the Americas
The French chain Accor has experienced some important changes within its organization and has made important announcements in recent times. With the purchase of the Atton hotel chain, Chile has become the largest country in operation behind Brazil, so it went on to have its regional Hispanic office in Santiago.
To know the news specifically in Chile, during Fiexpo we interviewed Daniel Rochefort V, Regional Sales Director. The executive mentioned: "It has been a very well organized fair, we have been surprised by the level of buyers and the specific interest in both the hotels of Santiago and Viña del Mar. It has really been very productive".
"Today Accor already has 22 hotels in Chile and in August we will add an Ibis in Santiago The big news is that we have bought Atton and several properties have started a process of changing the brand that we are implementing in June."
"For the MICE segment, the most successful is the Pullman Vitacura due to its location and number of rooms, Novotel Vitacura is also very successful, it was the first Accor hotel in Chile and it is located a few minutes from Casa Piedra. Sea".
"Accor is a world leader in hospitality excellence and offers unique and meaningful experiences at 4,800 hotels, resorts and residences in 100 countries, offering a portfolio of unrivaled brands that range from luxury to affordable accommodations."
Besides providing lodging services, Accor allows you to enjoy new ways of life, work and styles in terms of food and beverages, nightlife, wellness and coworking brands. To improve corporate performance, Accor's portfolio of business accelerators has extended distribution, operations and hospitality experience. Guests have access to one of the most attractive hotel loyalty programs in the world-Le Club AccorHotels.