Uruguay's big bet for tourism MICE
The South American country held more than 300 events during 2018 and plans to grow 10% in 2019
MICE is growing in Uruguay and the country is participating throughout the year in different fairs to promote destinations. One of the key events has been Fiexpo, a show that took place in Santiago, Chile during June. There they have been able to hold meetings with the most important buyers in the region. In order to have a more complete picture, we interview Lic. Paola Bianchi, who is in charge of the Strategic Planning in Meeting Tourism at the Ministry of Tourism. The official commented: "MICE is a strategic segment for us because our country can offer excellent conditions for events of all sizes, both in Montevideo and Punta del Este we have modern convention centers, large hotels with recognized chains and a very good connectivity. " "In Montevideo our most modern venue is the Antel Arena, a multifunctional complex that can be adapted to receive up to 12,000 people, while in Punta del Este, we have the Convention Center that was conceived as a multipurpose space, with a design that It includes two independent buildings, but at the same time integrated, ideal for congresses, exhibitions, exhibitions, shows and entertainment events in general, sporting events, corporate and social meetings".
"During 2018 we made a total of 300 events, 74 of them were international, the goal for this year is to grow 10% this year".
"It is participating in events to train professionals to include other destinations because the country is very diverse".
"At the level of issuing markets, we are focused on the Latin American countries, but we permanently monitor the ICCA base to make proposals for events that rotate each year".