Embratur to intensify relations with Tanzania
African delegation visits autarchy to exchange experiences in the area of promotion
The Brazilian Tourism Institute (Embratur) and Tanzania will intensify relations to exchange experiences in the area of international tourism promotion. The partnership was discussed during a visit of a delegation of the African country to the local authority to know closely the strategies adopted by Brazil to attract foreign tourists. At the meeting, Embratur was invited to attend the Zanzibar International Tourism Fair in October.
"Tanzania is a brother country of Brazil. We have many natural beauties, common roots and everything to gain from this exchange of experience, "said the Embratur president, Gilson Machado Neto, upon receiving the delegation. Led by the honorary consul of Brazil in Zanzibar, Abdulsamad Abdulrahim, the delegation of 11 representatives from the public and private sector of Tanzania attended a presentation on Brazil's promotion policy, priority markets for action, digital tools and main attractions.
"This visit is a unique experience to expand our collaboration. We would like to apprehend Brazil, "said the honorary consul, noting that the country receives 2 million tourists a year, less than a third of the number registered by Brazil (6.6 million in 2018).
One of the points discussed was the expansion of the air connection as a way to stimulate tourism flow between Africa and South America. For the honorary consul, it is necessary to intensify the promotion of the faster route between the two countries, currently through connection in Johannesburg, South Africa.
In another international agenda this Thursday (04), the president of Embratur received the future ambassador of Brazil in Paraguay, the diplomat Flávio Damico, currently responsible for the Brazilian representation in Singapore. The two discussed ways to step up tourism promotion in Paraguay, the fourth largest emitter of tourists to Brazil, behind only Argentina, the US and Chile.