WTM Latin America retakes agenda of meetings of leaders
The board of directors of the event received executives from the corporate program to discuss innovations and changes for 2020
Luciane Leite, director of WTM Latin America, this week received executives Eduardo Murad, executive director of ALAGEV (Latin American Association of Event Managers and Corporate Travel); Gervásio Tanabe, executive director of ABRACORP (Brazilian Association of Corporate Travel) and Marina Mio Shimada, coordinator of the 2019 management of TMG (Travel Management Group) to discuss strategies and innovations aimed at corporate tourism.
At the meeting, the participants reviewed the performance of the entities within WTM Latin America 2019 and discussed the actions and formats that should enhance the participation of the participants and corporate groups within the event.
Eduardo Murad, Marina Mio Shimada, Luciane Leite, Thais Del Ben, Gervasio Tanabe and Claudia Delfino
For Luciane, the personal agendas provide a vision of who was in charge of the action during the event and contribute with important insights to improve the activities directed to this audience. "In 2019 we carried out the second edition of the Corporate Tourism Program at our event and added a day dedicated to MICE It is important that we have that accurate feedback and careful listening to improve the experience, content and quality of the event. It is very positive to have the presence and opinion of these executives, "stresses the director.
Eduardo Murad reinforced the importance of opening new opportunities and ideas. "These meetings produce a very rich brainstorm regarding the yearnings of the market." The exchange of information and perceptions among professionals allows us to pay more attention to the issues that are in evidence and create tools and actions that help to the dissemination of quality content within the event ", he emphasizes.
For its part, Marina Mio Shimada highlighted the qualification of the public present in the 2019 edition and the importance of maintaining and increasing the presence of these professionals in the 8th edition. "WTM Latin America is a valuable opportunity for industry professionals to generate business and networking, and the qualification of the corporate public as well as the actions taken for training and dissemination of relevant content add a high value to the activities," he concludes.
The Corporate Travel Area is a space within WTM Latin America dedicated to corporate travel managers and meeting planners that addresses issues related to the sector and promotes collaborative and relevant discussions for the segment.
The 8th edition of the event will take place in São Paulo, from March 31 to April 2, 2020.