Hilton announces hotel in Rosario
The chain will expand its presence in Argentina with the signing of the Hampton by Hilton Rosario
Hilton today announced the signing of a franchise agreement with Argenway to introduce Hampton by Hilton, the global high quality brand, to Rosario, the largest city in the Argentine province of Santa Fe. Scheduled to open its doors in 2023, Hampton by Hilton Rosario represents the third development of the hotel brand in Argentina and its continued expansion in the Caribbean and Latin America, where the brand has more than 50 hotels open and more than 20 in its development portfolio. This hotel is also Hilton's second project with Argenway, owners of the Hampton by Hilton Bariloche, which will soon open its doors in the Patagonia region.
"We are delighted to sign another project with Argenway and promote our expansion efforts in Argentina," said Pablo Maturana, managing director of development for South America and the Caribbean. "Argentina represents a great opportunity for Hilton's growth strategy in the Caribbean and Latin America, and we hope to introduce Hampton's friendly service culture in a new destination in the country."
Strategically located in the heart of downtown Rosario and forming part of a mixed-use complex that connects President Roca and San Lorenzo streets, the 110-room, eight-story hotel will be a welcoming option for both business and leisure travelers. As part of Hampton by Hilton, the hotel will offer a warm environment, a culture of friendly service and a staff that ensures that guests are completely satisfied. Hampton by Hilton Rosario will feature the brand's reliable amenities, including free hot breakfast, free Wi-Fi, 24-hour business center and gym, while each room will include HDTV, complimentary movie channels in the room and coffee maker.
"With the opening of our Hampton by Hilton property in Bariloche, we are pleased to return to work with Hilton and bring this upper middle class brand to another city in Argentina," said Lisandro Cristiá, director of Argenway. "We look forward to bringing this project to life and welcoming travelers with warm and cordial service at the Hampton by Hilton Rosario."
The port city of Rosario is the largest in the province of Santa Fe and the third most populous city in Argentina. Known for being in the heart of the country's industrial corridor, Rosario also hosts a series of top-level tourist attractions, such as the Paraná River and the neoclassical architecture that has been preserved for centuries in buildings throughout the city. In addition, it is the birthplace of several famous Argentine personalities, including one of the most famous soccer stars in the world.
Hilton currently has a portfolio of almost 150 hotels and resorts in operation that receive travelers in Caribbean and Latin American destinations. In its 100 years of life, the company actively seeks other growth opportunities in the region and currently has a solid development portfolio that includes more than 90 hotels throughout the region.
Hampton by Hilton Rosario will be part of Hilton Honors®, the award-winning guest loyalty program for the 17 different Hilton brands. Hilton Honors members who book directly through Hilton's preferred channels have access to instant benefits, which includes a flexible payment system that allows members to choose virtually any combination of points and money to book a stay, an exclusive discount for members not available anywhere else and free standard Wi-Fi connection. Members also enjoy the popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.