Marriott International is entering the all-inclusive market

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Marriott International is entering the all-inclusive market
Tue August 06, 2019

The contracts recently signed by Marriott International will provide five properties in Mexico and the Dominican Republic all-inclusive in the Caribbean and Latin America that combined will offer more than 2,000 rooms


Responding to the growing desire of consumers worldwide for premium and worry-free vacations, Marriott International, Inc. (NASDAQ: MAR) today announced that it will launch an all-inclusive hotel platform to meet the high demand of this vacation segment, which is going Increasingly The company also announced that it has signed contracts with hotel developers who plan to build five all-inclusive resorts and invest more than $ 800 million, demonstrating their confidence in the Marriott International scale, their loyalty platform and their operating experience. These resorts are expected to open between 2022 and 2025.
"Our new all-inclusive resort platform is a natural evolution for Marriott International," said Tony Capuano, Executive Vice President and Global Development Director for Marriott. "This platform will provide our owners with a value proposition that will revolutionize premium resort projects around the world, while our guests can enjoy a new vacation option with brands they already trust."
Marriott International plans to further expand its portfolio of all-inclusive hotels in iconic destinations around the world with a mix of new properties and conversions of existing resorts, including properties currently present in the Marriott International portfolio. The new platform will offer the more than 133 million members of Marriott Bonvoy the option to earn and redeem points in this convenient concept of único one-time payment ’.

More than 2,000 rooms on the way
The contracts recently signed by Marriott International will provide five all-inclusive properties in the Caribbean and Latin America that combined will offer more than 2,000 rooms. The planned resorts will be:

Punta Cana, Dominican Republic
650-room Autograph Collection resort (opening scheduled for 2022)
NIA, Riviera Nayarit, Mexico
The Ritz-Carlton resort with 240 rooms (opening scheduled for 2023)
Westin Hotels resort with 400 rooms (opening scheduled for 2023)
Autograph Collection resort with 300 rooms (early opening by 2025)
Marriott Hotels resort with 500 rooms (opening scheduled for 2025)

Artha Capital, a leading private equity and real estate development company based in Mexico City, plans to create NIA, a flagship all-inclusive destination to present four of Marriott International's premium and luxury brand experiences in the Riviera Nayarit . It is estimated that this project covers 90 hectares of tropical climates along the Pacific coast.

"We are very excited to work with Marriott International to create and inaugurate a pioneer vacation destination of its kind in the Riviera Nayarit in Mexico, which will feature four of the company's most recent and unique brand experiences," said Gerardo Fernández, General Director of the Hospitality Platform, Artha Capital. "By bringing together this mix of premium and luxury brands in this beautiful beachfront site, we will have the opportunity to redefine what" all-inclusive vacations "really means." "We have great confidence in Marriott International, the power of its brands and its loyalty program, and we are confident that this project will be a success."
"We are delighted to develop an all-inclusive Autograph Collection complex in the Dominican Republic in collaboration with Marriott International," said Mihail Popov, CEO of DIT Hotels, based in Sofia, Bulgaria. “Collaborating with Marriott means that we will have access to your brands, design and business experience as we develop our resort in Punta Cana and once we open, we will benefit from its operational excellence and the base of enthusiastic Marriott Bonvoy partners who are always looking for new experiences".

Marriott International potentiates its renowned brands
Given the growing demand for premium and luxury all-inclusive stays, Marriott International initially plans to build its platform taking advantage of its renowned luxury and full-service brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a unique all-inclusive vacation experience, along with the authentic design, culinary offer and specific amenities of each brand. All-inclusive resorts that will carry the Marriott Hotels brand, for example, will focus primarily on serving families, while W-brand resorts will serve adults.
"The diversity and global nature of our brands gives guests the opportunity to find the perfect combination for almost any travel or destination experience," said Tina Edmundson, Global Brand Global Director at Marriott International. "By expanding our portfolio with this new offer, we will be expanding the way travelers explore our incredible brands, from Westin to W, through a new all-inclusive lens."
These new Marriott International resorts will offer a variety of services, culinary options and experiences for all ages, designed specifically for each brand. For adults, all-inclusive amenities may include fitness and spa facilities, gourmet restaurant meals, adult-only pools, 24-hour room service, local nightclubs, and unlimited premium drinks menu. Family-oriented resorts may offer options such as water sports and other sports activities, innovative clubs for children and teenagers, theaters, children's spa options and multiple entertainment venues.

 

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