avid hotels began construction of the first hotel in Mexico
IHG announced that its avid hotels brand continues to expand, with almost 200 signatures now in new locations
IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, announced that its avid ™ hotels brand continues to expand, with almost 200 signatures now in new locations. More than 60 signed hotels are under construction, or have approved design and construction plans. Accelerating international growth is key to the overall expansion of the brand, and the company recently marked the beginning of the first location of avid hotels in Mexico.
IHG leaders joined with the owners of the new Fresnillo hotel, MBA Operator based in Mexico, as well as, with the owners of other future avid hotels in Mexico, guests and senior government officials to celebrate the brand's entry into the market. The hotel is expected to open in the spring of 2020, will have 95 rooms distributed on six floors, in an area known for its commercial and business activity and will be located on Boulevard Paseo del Mineral S / N, Col. Emiliano Zapata , in Fresnillo, Zacatecas.
Jorge Apaez, Chief Operating Officer, Mexico, Latin America and the Caribbean, IHG, said: “We are pleased to partner with Operadora MBA to develop the first avid hotel in Mexico. The placement of the first stone further strengthens the growth of the brand and we count the days for its opening in Mexico. We believe that this brand will fulfill an unmet need in the market and will give great value to guests who are looking for a stay in high quality hotels that cater to business and leisure travelers. ”
Raúl Muñoz, Director of MBA Operator, said: “Fresnillo is the heart of the economy in the State of Zacatecas. Until now, the city did not have a hotel that could meet the expectations of our visitors. Operadora MBA is proud to bring the first avid hotel in Mexico and Latin America. We trust that, together with our knowledge of the local market and the strength of the IHG brand, we will provide the best hotel experience for business and leisure travelers in Fresnillo. ”
The avid hotels brand is carefully designed to meet guests' expectations regarding the basics done exceptionally well at a great value. Each avid hotel has a modern and fresh design, vibrant and open public spaces and rooms made for a restful night. The brand recently improved its complimentary breakfast "Good all round" with new and exclusive hot and abundant products, than in the US. They include a breakfast sandwich and a bowl of scrambled eggs, served differently every day and will adapt to the Mexican market.
The avid hotel Fresnillo will include the four main features of the brand:
1.Rooms designed for Deep Sleep (Sound Sleep) - The brand offers the best rest experience, with rooms intentionally designed for deep sleep. This includes a high quality mattress and bedding, selection of firm and soft pillows, dark blinds and a special design to reduce noise.
2. The Latest Technology - avid hotels is the first IHG brand to offer IHG® Studio, an entertainment option that allows guests to reproduce their entertainment options from their smartphones and personal devices to 55 ”TVs in each room. IHG® Connect at each hotel also offers enhanced Wi-Fi technology.
3.Focused, High-Quality Breakfast - Avid hotels take a new approach to breakfast by offering guests a select number of high quality brand options to take along with freshly made hot products for the breakfast that will be rotated daily, and a premium coffee experience to start the day off right.
4. The avid hotels Guarantee - avid hotels guarantees that the room will be “in order” upon arrival so that guests can be sure that they have made the right decision. If the room does not meet the Guarantee standards upon arrival, the hotel will offer an immediate change of the room.