Hotel occupancy in Colombia was 57.78% in July
The data reported by Cotelco reflects a growth of 0.93% compared to the level of employment of the same month of 2018
Hotel occupancy in Colombia was 57.78% for the month of July 2019, according to the hotel indicators report issued monthly by the Hotel and Tourism Association of Colombia - Cotelco. The data reported by the guild reflects a growth of 0.93 percentage points, with respect to the level of occupation of the same month of 2018. Between January and July 2019, the national hotel occupancy accumulates a growth of 0.8 percentage points.
In the national aggregate the growth of the sector is significant, however, this performance was driven by the contribution of Bogotá, Cartagena, San Andres, Antioquia and Valle del Cauca. Regardless of these sample destinations, the occupancy indicator falls by 1.89 percentage points.
For Gustavo Adolfo Toro Velásquez, national executive president of Cotelco, “the tourism sector has taken a very favorable dynamic in the last year, even, together with the commerce sector, it is one of the fastest growing national GDP. Therefore, it is important that the national government implements and strengthens strategies to boost tourism in the regions, either through national and international promotion campaigns or initiatives such as #YoVoy, so that Colombians are encouraged and foreigners to know and enjoy the wide cultural and natural offer present throughout the national territory ”.
San Andrés was the destination with the highest occupancy, being located at an average level of 76.97%, followed by Bogotá D.C with an occupation of 64.45% and a notable increase of 7.65 percentage points compared to July 2018.
Cartagena de Indias was in third place with an occupation of 64.04% and a decrease of 3.98 percentage points. In the ranking of the destinations with the highest occupancy, after the Heroica Antioquia is located, with 62.64%, where the city of Medellín has the greatest weight with an indicator of 62.15% of occupied rooms.
Valle del Cauca also presented a significant increase, closing July at 55.61%, that is, a difference of 3.10 percentage points with respect to the measurement of July 2018.
Nariño and Norte de Santander are two regions that stand out in the sample, with growth of 7.52 and 4.47 percentage points, respectively. The above, based on the dynamics of each border, where the flow of Venezuelans to the national territory and the devaluation of the Colombian peso have driven these greater visitor flows
In contrast, the Meta department lost 8.62 percentage points in its occupancy level, as a result of the indefinite closure of the road to the Llano, which has translated according to Cotelco estimates, in losses exceeding 32,500 million per month.
Other destinations with a decrease in the occupancy indicator are: Caldas (-14.43 pp), Risaralda (-7.63 pp), Boyacá (-4.59 pp), Magdalena (-3.63 pp), Atlántico (-3.09 pp), Huila (-0.98 pp) and Cesar (-0.20 pp).
With respect to other indicators of sector performance, the report published by Cotelco realizes that the average real rate remains unchanged, mainly explained by the effect of compensation between supply and demand, caused by the growth in the number of rooms.
On the other hand, with the highest occupancy achieved, the real income of the hotels increased by 1.6% in the reference month. Similarly, the profitability of the sector measured through the RevPar increased by 2.6%.