Embratur seeks in the US investments in Brazil
The purpose of the mission is to seek new investments and promote Brazilian tourism in that country
One of the first schedules of the Embratur entourage that is in the United States happened on Sunday (25) in Miami. The purpose of the mission is to seek new investments and promote Brazilian tourism in that country.
President of Embratur (Brazilian Institute of Tourism), Gilson Machado Neto, is in the United States and seeks investments for Brazilian tourism, as well as attract foreign tourists and disclose visa exemption for Americans.
To an audience of about three hundred people, including Brazilians and Americans, Embratur President Gilson Machado Neto spoke of the enthusiasm of the new government to prioritize tourism.
President Jair Bolsonaro, who participated live through the internet, reinforced Machado's words and spoke about the importance of the American market for Brazilian tourism.
Machado also stated that visa waiver is an act of Brazil "open arms" to American tourists.
The Marketing Director of the Institute, Osvaldo Matos, presented the promotional actions that will be held in the coming months, among them the “King of Rolê in Brazil”, a contest that will choose a foreign tourist to spend thirty days in Brazil with all paid. . Participants will declare in a one-minute video their love for Brazil.
In the opportunity, Machado and Matos took doubts from the presents. For Yes Brazil USA group founders, Mário Martins and Larissa Martins, who promoted the meeting in the USA, the event was a success and should generate positive developments for Embratur, as the number of American tourists will increase in the coming months.
Also attending the event were the General Coordinator of Advertising, Silvio Nascimento, the Head of Strategic Management Advisory Rafael Luisi, and the North American market analyst Arthur Grimaldi.