Embratur signs partnership with Miami to promote Brazil
In Florida, Brazilian representatives met with government agents and giants of the North American tourist trade, who made themselves available to publicize the Institute's actions
The delegation of the Embratur (Brazilian Tourism Institute), which is on mission in Florida, began Wednesday (29) with a meeting with the president of Miami-Dale County Office of Economic Development and International Trade, Manny Gonzalez, who volunteered to cooperate with the Institute on marketing activities focusing on Miami, and especially the airport. The meeting was also attended by Ernesto Rodrigues, head of the Miami Airport Marketing Division. The American city concentrates the largest international air network of the USA.
Later Wednesday, Embratur representatives met with Royal Caribbean International President Michael Bayley. According to him, the shipping company, which ceased to operate in Brazil, has already been responsible for bringing 600,000 tourists a year to Brazilian destinations, twice the number of tourists currently arriving by cruise in the country. "Excessive labor, tax and environmental laws make it difficult for Royal Caribbean to return to Brazil," said Bayley. He added that there are no plans for the company's ships to dock in the country for the next 18 months. “In each trip, a single cruise ship fails to take about six thousand tourists to Brazil,” he said. For Embratur President Gilson Machado Neto, the words of the Royal Caribbean CEO “are a faithful portrayal of the recent tourism situation in the country. Brazil is the best success story ever, ”he said.
Embratur's team, represented by President Gilson Machado Neto, met Corinna Keller, vice president for Latin America of CNN television. Corinna presented suggestions for media planning in the countries that are part of the broadcaster's coverage. Machado took the opportunity to suggest positive journalistic guidelines about Brazil. Closing the day, the president of Embratur spoke with US Senator Javier Souto. In addition to politics, the two spoke about tourism activities in Brazil and the United States.
The US visit to exchange experiences, publicize Embratur's promotional actions, especially the US, Australian, Canadian and Japanese visa waiver measure, is hosted by Embratur's president, the Director of Marketing and Public Relations. from the Institute, Osvaldo Matos, the Coordinator of Publicity and Propaganda, Sílvio Nascimento, the advisor of the Presidency, Rafael Luisi, and the server Arthur Grimaldi.