Colombia advances 7 positions in the Travel and Tourism Competitiveness Index 2019
The study presented by the World Economic Forum evaluates 140 economies evaluated. The South American country now occupies position 55
Colombia presented an important growth in the ranking of competitiveness, rising 7 positions compared to the last report of 2017, moving from position 62 to 55, among 140 economies analyzed. Similarly, among Latin American countries, it was the second highest ascent after Bolivia that climbed 9 places.
This result for Colombia is driven by its optimization in the pillars of "competitive prices", in which the country was ranked 29th globally, climbing 74 positions compared to the previous report, whose place was 103 °. The above, marked the growth of the sub-index of Travel and Tourism Policies and Facilitating Conditions, in which it ranked 34 in 2019, rising 28 compared to 2017.
On the other hand, there is an improvement in terms of security, a pillar in which 3 positions were promoted, from 136 to 133. “However, it is an issue that must continue to work, because although we are no longer the latter, we are very low in the table among the economies analyzed, ”said Paula Cortés Calle, executive president of ANATO.
He also stressed that, although the country has had excellent results in this study, there are other aspects in which Colombia did not do very well as they are: business environment, in which it moved from position 111 to 124; prioritization of the tourism sector in government policies, where 6 places were descended; and air infrastructure, which goes from post 60 to 65.
An important aspect worth mentioning is that, one of the pillars in which the country has been a leader, such as the International Opening, presented a drop of -1, going from 4th to 5th place.
The report shows important advances in airport infrastructure and, unlike other increasingly closed industries, in tourism companies become more international, airlines increase their operations and developing countries have a greater participation in the sector . Despite this promising outlook, there are still challenges to work: the demand for air services is expected to increase in the future and, despite advances in this area, there is still much to improve.
“We welcome these results. However, we must continue working to show the world everything our country has to offer. We have to be aware of our rich culture, gastronomy and nature, as they are aspects that we must potentiate and that the National Government must continue promoting abroad. Similarly, advances in infrastructure and area connection must remain a priority to allow more foreign visitors to reach our regions. The Travel Agencies will once again confirm their commitment to be the channel to promote our destinations, ”said Paula Cortés Calle.
The top 10 positions continue to be filled by the same countries in the 2017 report. Spain remains leading for the third consecutive report. Only the United Kingdom has presented a detriment in competitiveness, being surpassed by the United States.
* The study evaluates 4 subscripts (facilitating environment; Travel and Tourism Policy and Facilitating Conditions; Infrastructure; and Natural and Cultural Resources).