MITM has contributed to the development of tourism in host countries

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MITM has contributed to the development of tourism in host countries
Wed September 11, 2019

This was stated by Charo Trabado, CEO of MITM Events. The executive reaffirms the success of the format: "We are an authentic B2B MICE fair, in which the number of exhibitors never exceeds that of buyers."

There is a month left before the most influential MICE B2B fair in the Americas and the Caribbean begins. The 23rd edition of MITM Americas, to be held from October 14 to 17 in Havana, Cuba, offers an unparalleled opportunity to enjoy the celebrations of the 500th anniversary of Havana in which they will have the opportunity to meet with the most relevant professionals of the MICE international sector.

Charo Trabado, CEO of MITM Events, reaffirms the success of the "MITM Method": "We are an authentic MICE B2B fair, in which the number of exhibitors never exceeds that of buyers - of which we always carry up to 20% more - and it works through a rigorous system of pre-established appointments and always faithful to our motto: "quality oriented trade shows".

The previous experience of the participants is reflected in the success of the reception for the 23rd Edition of MITM Americas: "We are backed by 50 fairs, held in 34 cities in 18 countries, over the past 20 years. In this edition, they have registered more than 600 companies from 65 countries, of which only the 100 companies with the greatest purchase potential have been approved. "

In addition, Charo is committed to the potential of Cuba for this edition: "MICE tourism needs a lot of variation in its offers, and the least known destinations are the ones that attract the most attention. In addition, the MICE sector needs good infrastructure and always seeks a destination with a more authentic and emotional touch. Cuba allows complementing work and networking. "

The event is sponsored by the Ministry of Tourism of Cuba, Gran Caribe Hotels & Resorts, Hotel Nacional de Cuba (event venue), Cubatur (official receptive), Iberia Airlines and Caribbeantours, which will offer "Havana: 500 years of magic "; a unique activity for the MICE sector. In addition to Melia Hotels, Iberostar Hotels and Muthu Hotels (sponsors of post-tours).

The proven experience of MITM Events makes Fitur trust, once again, in his collaboration for the realization of the MICE section of the fair, which will be held in Madrid from January 21 to 23, 2020. The last edition, held in the FITUR 2019 framework, closed with resounding success: 57.1% of the exhibitors rated the event as excellent, while 41% rated it as very good; demonstrating the leadership of Fitur and MITM Events in an industry that is going through its best years. In 2018, Madrid established itself as the best MICE destination in Spain. The Spanish capital hosted 165 international congresses last year, placing itself on the podium of European cities: only behind Paris (212) and Vienna (172).


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