Pernambuco is consolidated as a partner in international tourism promotion

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Pernambuco is consolidated as a partner in international tourism promotion
Wed September 11, 2019

State Tourism Secretary attends a meeting at Embratur to discuss the joint disclosure proposed by the Institute

The joint promotion of Brazil in international tourism events was the theme of a meeting on Tuesday (10) between representatives of Embratur (Brazilian Tourism Institute) and the Executive Secretary of Tourism and Leisure of Pernambuco, Antonio Neves Baptista. Held by director Osvaldo Matos de Melo Júnior, the meeting was to discuss partnerships and closer ties with the tourist trade to promote the country abroad.

For the director of Embratur Osvaldo Matos, the idea is to study ways of Brazil being presented solely by its diversity, with the specificities of each state. “The greater the support, the better the integration and visibility of Brazilian products abroad. In addition, there will be fewer costs, following the guidance of the Presidency of the Republic, Jair Bolsonaro, in terms of economy, ”he said.

“In this time of crisis, in which state resources are scarce, this partnership makes the promotion actions spread effectively, attracting more tourists to Pernambuco and Brazil, so that tourism fosters employment and income” , completed the secretary.

On the agenda, Brazil's participation in FIT Argentina, one of the largest international tourism fairs in Latin America, stood out. The idea is that the joint promotion between states and Embratur will be held in the next edition of the fair, which will take place between October 5 and 8, 2019, in the capital Buenos Aires.


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