The National Museum of Magical Towns has been inaugurated in Mexico

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The National Museum of Magical Towns has been inaugurated in Mexico
Fri September 13, 2019

Located in the town of Calvillo, Aguascalientes, shows representative pieces of the cultural and artistic heritage of the 121 Magic Towns in the country


The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, inaugurated today, in the town of Calvillo, Aguascalientes, the National Museum of Magical Towns, which will contribute significantly to trigger the local and regional economy.

Accompanied by the governor of the state of Aguascalientes, Martín Orozco Sandoval, the head of the Federal Tourism Secretariat said that in the dependency under his charge they see with great enthusiasm and interest the creation of this museum that as of today is constituted as a new product that enriches the tourism potential of Mexico.

He added that this new venue, which will show representative pieces of the cultural and artistic heritage of each of the 121 Magical Towns in the country, is a new tourist product that adds to the offer of attractions of the Mexican Republic and, especially, to the cultural wealth of Aguascalientes.

This new National Museum of Magical Towns is located in Calvillo, a municipality with various attractions such as the Huenchos waterfall and El Garruño, in addition to having achieved great prestige for the production and processing of guava, which has made Aguascalientes the second National producer of this fruit.

With the presence of Adam Valdivia López, mayor of Calvillo, and Jorge López Martín, secretary of Tourism of the entity, Torruco Marqués said that today the concept of competitiveness must be present in each of the service providers, entrepreneurs, Investors and public servants linked to the tourist task, to make Mexico a special, different destination, that places it above its competitors in the preferences of the more than 400 million tourists who travel the world.

Of this number of travelers who traveled the five continents last year, 710 million visited Europe; 347.7 million went to the Asia and Pacific region; 215.7 million came to America; 67.10 million chose Africa; and only 60.5 million were in the Middle East.

“To be competitive, we have to constantly renew ourselves as a destination and adjust to what the market demands. In this sense, it is necessary to create and integrate products with added value, in accordance with local resources, which not only attract more tourists, but increase their stay and spending, for the benefit of the local population, ”he said.

He explained that for the current federal government headed by President Andrés Manuel López Obrador, the social aspect of tourism acquires great relevance, and in this sense the exaltation of the historical and cultural identity of the different regions of the country is present in the different actions and programs of the Ministry of Tourism.

He added that an example of the above is the strengthening that Sectur carries out under the Magical Towns program, which seeks to rescue the folklore, tradition, customs, crafts, gastronomy and originality of our localities.

The Magical Towns are communities that over time, and in the face of modernity, have preserved, valued and defended their historical, cultural and natural heritage, offering tourists their peculiar attributes and authenticity in a sustainable environment.

The federal secretary of Tourism recalled that from October 24 to 27 will be held in Pachuca, Hidalgo, the first “Tianguis de Pueblos Mágicos”, level at which the former National Fair of Magical Towns will evolve, which will continue to be a platform for commercial exchange and a promotion window for all the Magic Towns, at no cost to them.

He said that to promote and disseminate this new National Museum of Magical Towns, as well as many other tourist attractions in the country, the Sectur is carrying out a series of actions such as participation in national and international fairs; the "Operation Knock on Doors" program; and the signing of agreements for the realization of prestigious events, such as Formula 1, La Carrera Panamericana and the Nascar Peack México Series competition, among others.

"We will be joining efforts and wills with the various authorities of the government of Aguascalientes, as well as with businessmen, investors and representatives of the private sector, to configure complementary tourist circuits that allow visitors to take better advantage of the natural and cultural resources of the region," he said. 

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