Peru will receive the next edition of TravelMart LatinAmerica
Lima will host in 2020 the event that this year has been able to gather more than 200 top buyers of international tourism trade with the main suppliers and destinations in Latin America
TravelMart LatinAmerica was held for the first time in Lima, Peru, in 1978. "Guest buyers" come from the most important markets in the world, including the United States, Canada, Europe, Asia and the Pacific. During networking days, they negotiate products and services in each price segment. Buyers have the opportunity to meet supplier companies that represent all market / price segments for all destinations in Central and South America.
Marisol Acosta, Director of Tourism Promotion at PromPeru commented: "We are returning to receive the event after 10 years and it is a unique opportunity to showcase our country."
"We have 23 markets where we make a great promotion effort. We arrive with several different strategies depending on the segment we are attacking. In the case of the final consumer, we are running the" Come back to Peru "campaign that attacks emitting countries where we have been having success and good connectivity ".
Carlos Canales Anchorena, president of CANATUR commented: "Definitely the business sector is attentive to identify new niches that seeks to differentiate the offer we can develop, we have the challenge of showing that Peru is much more than Machu Pichu. Here we have a country full of destinations which has natural beauties, an ancient history and a unique cultural biodiversity. To them we must always add the variety of our internationally recognized cuisine".
"Another segment that is growing is that of cruise ships. Last year we received 84 cruise ships from 14 international lines and 52 years ago they arrived 52, that is to say that we are growing at a good pace. We are receiving those ships in cargo ports, so we are planning new exclusive terminals to attend tourism. Without a doubt there is a great way to grow".