Volaris obtains license for use of the country brand “Essential Costa Rica”
The ultra-low cost airline that operates in Central America, Mexico and the United States, announced that the Costa Rican Tourism Institute granted it the license to use the essential country brand Costa Rica
Volaris Costa Rica may use the brand in events and activities that promote tourism and the positive image of Costa Rica as a country and international and national tourist destination, as well as in advertising content, media and documents of the airline, such as promotional materials or corporate, amenities related to the tourist activity or website.
Essential Costa Rica is the brand with which the country seeks to project the world, promoting tourism, investments and exports in an integral way and in the hands of Costa Rican culture and idiosyncrasy, through the values that most represent Costa Rica, such as : excellence, sustainability, innovation, social progress and Costa Rican origin.
“We are very happy to have obtained the license for the use of the Essential Costa Rica brand. We know that it is a privilege and a responsibility, because it makes us allies of the government in the promotion of Costa Rica and ambassadors of this great country, ”said Manuel Jáquez, Commercial Director of Volaris for Central America.
Thanks to the use of the Essential Country Costa Rica brand license, and being one of the most important airlines in Central America, Volaris Costa Rica is consolidated as one of the main allies of Costa Rican tourism, helping to promote the country to visitors and investors.