Chile enhances the wine tourism experience at FIT
The Andean country is present in Argentina with the tourist offer of the regions of Tarapacá, Atacama, Coquimbo, Maule, La Araucanía, Los Ríos, Los Lagos and Magallanes
With wine tastings with designation of origin and typical gastronomy, artistic presentations and a virtual reality totem with iconic destinations in Chile, Chile is present at the International Tourism Fair of Latin America FIT 2019, which is held in the city of Buenos Aires between October 5 and 8.
As one of the most anticipated business meetings in the region, FIT brings together more than 90 thousand visitors, among professionals from the sector and qualified public. In this scenario, Chile will present the tourist offer and attractions of the regions of Tarapacá, Atacama, Coquimbo, Maule, La Araucanía, Los Ríos, Los Lagos and Magallanes and the Chilean Antarctic. In addition, 26 national businessmen and three municipal tourist offices will accompany the national delegation.
Authorities and Statistics
The Undersecretary of Tourism, Mónica Zalaquett, said that “FIT is one of the most important fairs in the region, in a prioritized market that will always be relevant for our country. Much of the region has been affected by the decline of Argentine tourists, due to the contraction of the economy of that country, but we want to continue betting on them and invite them to cross the mountain range and re-enchant with the diversity of landscapes and attractions that offers Chile ”.
In this new edition, Chile will throw all the meat on the grill with a set of activations that include a staging of dances and arts by Bailamérica, a group that will be during the four days of the fair spreading our culture through dances, Typical costumes and interactions with visitors.
On the other hand, the national director of Sernatur, Andrea Wolleter, said that “the participation of Chile in FIT, by the hand of such a large public-private delegation, demonstrates the successful joint work we are doing to enhance the attractions of our country abroad. Likewise, the tasting of typical products, such as the wine from the Tarapacá desert, the Patarete wine from Atacama, the pisco sour from Coquimbo and the assemblages of the Maule valley show that wine tourism and gastronomy are the most attractive experiences that visitors they can discover throughout Chile ”.
FIT 2019 takes place at the La Rural Fairground in the Argentine capital, where Chile has a stand of 272 square meters. In this new version, it has among its attractions business rounds, demonstration of products and services associated with iconic destinations of the country, in addition to being a space for direct relationship with media, bloggers and influencers in the area of tourism at the international level.