Important bet of Best Western in South America
Luis Alberto Tito, Director for South America in the hotel chain, made a presentation in Buenos Aires of his renewed brand portfolio
BWH Hotel Group (BWHHG) has recently expanded its offer for travelers and developers with a renewed portfolio of 16 distinctive brands to satisfy each tourism segment. As part of its strategy, before expanding its portfolio, (BWHHG) focused on updating its main brands of more than 2,000 properties, including Best Western, Best Western Plus® and Best Western Premier® hotels in North America. Hotel owners pledged to invest $ 2 billion in improvements and renovations. This investment was very well received by its guests and Best Western Premier® was named # 1 in the Upscale segment in the North America Hotel Guest Satisfaction Study conducted by J.D. Power this 2019.
Another key step in the new strategic planning of the hotel group was the recent acquisition of World Hotels®, a collection of approximately 300 hotels and resorts, located in major destinations around the world. This operation, in February 2019, played a fundamental role in improving the portfolio and offers of (BWHHG) to incorporate the luxury and luxury segments superior to the chain.
"We have many expectations of expansion in the region, in which Argentina and Uruguay are still the exception, since important cities such as Buenos Aires, Mendoza, Córdoba and Rosario have been showing significant growth in the arrival of tourists, and even better Bariloche where we already have a property of our Best Western brand (BW Villa Sofia Apart). Buenos Aires for being capital and having good occupancy rates (> 65%) and average rate (> $ 100) becomes much more attractive", said Luis Alberto Tito, Hotel Development Director for South America.
"Among the benefits of being part of any of the brands that make up the portfolio, Best Western, we have a revenue, marketing and sales team that are always looking for the best profitability for our hoteliers; through our various sales platforms (Web and App), more than 50 business partners in TMC, MSEs and OTAs, participation in the main fairs and events in the region supported by more than 30 sales offices in the world. Access to 40 million Best Western Rewards members", said Olga Lily Motisi, a reference in the hotel industry, Managing Partner in Hostling - Hospitality, Learning & Consulting and Best Western Developer for Argentina and Uruguay.