Marriott International selects Travelclick solutions
As part of this agreement, the hotel chain will increase the use of Agency360, GDS Advertising and Rate360
TravelClick, an Amadeus company, and Marriott International, Inc., a leading global hosting company with more than 7,000 properties in 132 countries and territories, have expanded their strategic relationship.
Drew Pinto, senior vice president of Marriott's distribution and revenue strategy ”At Marriott commented:“ We are committed to providing our properties with the tools and information they need to increase revenue and profitability, and TravelClick helps us achieve that. ”
Greg Sheppard, Senior Vice President of Business Intelligence at TravelClick commented: "As one of the world's largest hotel brands, Marriott's use of TravelClick worldwide is an affirmation of the ability of our products to help hoteliers to maximize revenue. " "Making data-based decisions is critical in today's highly competitive environment, and we are focused on helping Marriott properties identify and target the best opportunities to allow their properties to gain new business and increase profitability."
The TravelClick solutions included in the agreement are:
Agency360: A source of travel agent reservations for the four GDS systems. Marriott properties use Agency360 to improve corporate sales and marketing efforts on the GDS channel. In addition, it allows Marriott properties to understand the opportunity for all travel agencies in their market and to direct sales efforts to those agencies with the greatest ADR opportunity.
GDS Advertising: a tool that reaches travel agents at the point of sale, helps hoteliers win and attract high-ADR reservations from business travelers and top-level tourists. TravelClick is Marriott's option for GDS advertising, as it is the only provider that offers advertising on all four GDS systems and leverages proprietary business intelligence data to plan and optimize campaigns.
Rate360: A comprehensive solution to purchase rates for the hotel industry. It gathers more than 10 billion rates per month from more than 600 sources, the vast majority of which are collected through direct API connections to obtain the highest degree of data quality. Marriott uses the data to ensure that its hoteliers have the most current room rate data to optimize their competitive position.