Embratur debates sustainable tourism in Brazil

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Embratur debates sustainable tourism in Brazil
Fri October 11, 2019

For Gilson Machado Neto, it is necessary to unlock bureaucratic processes that prevent investment in the country

The famous and tourist city of Maragogi, located on the north coast of Alagoas, has today become (10) the Brazilian capital of tourism. Until Saturday, the 12th, the city will host the II National Governance Seminar for Tourism: a challenge for the sustainable development of the municipalities. The president of Embratur (Brazilian Tourism Institute), Gilson Machado Neto, attended the event and highlighted the new policy to encourage tourism in Brazil.

“The Federal Government will provide all necessary support for national and international entrepreneurs to invest in hotels, inns and other tourism enterprises, with the objective of generating jobs and income,” said Gilson Machado Neto. According to the president of Embratur, President Jair Bolsonaro determined to encourage tourism activity and, “for this, will change this bureaucratic policy that has created a tangle of licenses that prevent investments,” he said, highlighting the importance of unlocking the processes. bureaucratic obstacles that hinder the development of the sector.

Gilson Machado Neto also confirmed Embratur's transformation into an agency, which will enable greater financial resources for marketing and promotion activities in Brazil abroad. According to him, Brazil is admittedly a country with a great tourism potential that needs to be disclosed.

"With the new actions we will double the annual number of tourists, which is currently from 6 million to 12 million," he said. “It is a historic decision of President Jair Bolsonaro. He demonstrates, once again, that tourism is a priority of his government and that Embratur should play a leading role in spreading Brazil abroad, ”said Gilson.

The president of the Parliamentary Front in Defense of Tourism (Frentur), federal deputy Herculano Passos (MDB-SP), defended the municipalist agenda that is in the National Congress. Among the projects, he highlighted what makes Embratur an agency. “It is the company that promotes Brazil abroad. She needs resources, ”he said.

The seminar is a partnership of the National Confederation of Municipalities (CNM) with Maragogi City Hall (AL) and the Organization of Brazilian World Heritage Cities (OCBPM). For three days, experts will discuss the tourist potential of Conservation Units (UCs), where more than 1,700 municipalities are inserted in this type of area in the Brazilian territory.


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