Embratur opens Brazilian doors to Chinese tourists

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Embratur opens Brazilian doors to Chinese tourists
Mon October 14, 2019

President of the Institute, Gilson Machado Neto, attended the opening of GTEF 2019, defended the visa waiver for China and presented partnership with Argentina


Brazil's participation in the Global Tourism Economy Forum (GTEF) in Macau (China) continued on Monday (14). The president of Embratur (Brazilian Tourism Institute), Gilson Machado Neto, presented to representatives of 89 countries and the Chinese tourist community the main novelties of Brazilian tourism.

“We are changing the course of tourism history in our country. Opening the Brazilian economy to other countries and unlocking bottlenecks that prevented the advance of the sector. Come and see Brazil, a country that most preserves the world's environment with 61% of its untouched territory. Certainly the greatest potential of nature in the world, ”said Gilson during his opening speech.

China is the country that sends the most tourists to the world, with 141 million Chinese traveling abroad annually. This number is expected to exceed 300 million by 2030, making the Asian country the top target in the sector. Currently, 60,000 Chinese visit Brazil a year.

“It's just the beginning of a relationship that will make history. We are in dialogue with President Jair Bolsonaro, with parliamentarians, so that we can exempt the Chinese population from the need for visas to visit Brazil. This is a very important step for our ambitious plans, ”explained the president of Embratur.

The vice president of Brazil, General Hamilton Mourão, participated in the event by video. He thanked the country for being one of the guests of honor of the event. “I have no doubt that we are currently the best business opportunity, and this involves the tourism industry in the world. We are open to dialogue to further improve our relations. ”

Another point addressed at the meeting was the partnership between Brazil and Argentina in the tourism sector. Neighboring countries will be in constant dialogue to align their promotional activities and tourism legislation to encourage foreigners to come to their territories. "At the next Mercosur meeting we will already discuss measures aimed at the Chinese tourist and his potential."

GTEF brings together the world's leading leaders, as well as investors and industry experts. The event takes place until tomorrow (15).

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