Sabre announces acquisition of Radixx
By joining forces, companies are poised to best-serve the fastest growing segment in airline travel
Sabre Corporation, the leading technology provider at the center of the business of travel, today announced its acquisition of Radixx, a leading airline retailing software provider with an established presence in the low cost carrier (LCC) space. LCCs have grown twice as fast as full-service carriers over the past five years and now total nearly 30 percent of global passengers boarded annually. Sabre expects the acquisition to help the company offer retailing, distribution and fulfillment capabilities to serve this rapidly expanding market. Radixx’s signature products are a best-in-class LCC passenger service system (PSS) and internet booking engine (IBE).
Started in 1993, Orlando-based Radixx was built to leverage the technology industry’s rapid advances with a focus on cloud-based airline solutions that can be deployed quickly. An established technology provider to low cost and retail-focused carriers, Radixx supports all airline business models with its industry leading travel e-commerce platform and boasts a high-quality and diverse customer base in key low cost carrier markets, including Europe, South America, Asia Pacific and Africa.
As a combined portfolio, Sabre and Radixx will offer innovative and comprehensive solutions for all segments of the market – from LCC to network carriers – backed by best-in-class technology and broad expertise.
“By combining Radixx technology and expansive LCC customer base with Sabre’s expertise, scale and global service capabilities, this acquisition will result in a better alternative for low cost carriers that might have otherwise felt their PSS and other technology options were limited,” said Sean Menke, chief executive officer of Sabre. “This acquisition also allows Sabre to quickly expand its footprint both geographically and in terms of scope of service with an important and rapidly growing segment of the airline industry.”
Radixx uses proven technology and unique partnership models to create innovative solutions that deliver omni-channel merchandising and a quality traveler experience for its customers. Radixx offers unique merchandising capabilities, natively built into the passenger system, that enable airlines to maximize their ancillary revenue by offering the streamlined sale of value-added services throughout all distribution channels.
“I am excited about our partnership with Sabre as it provides Radixx access to the power and expertise of the world’s leading travel technology company, enabling us to accelerate our growth and extend our addressable market,” said John Elieson, CEO, Radixx “Sabre will have an immediate positive impact on our existing customers and allow us to serve airlines previously beyond our reach.”
Sabre plans to operate Radixx as a standalone subsidiary through its Airline Solutions business.