Brazil and Portugal exchange experiences on tourism

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Brazil and Portugal exchange experiences on tourism
Fri October 18, 2019

Countries have shown importance of foreign disclosure and a positive legal environment for attracting foreign investment and tourists

The president of Embratur (Brazilian Tourism Institute), Gilson Machado Neto, met this Thursday (17), with the president of Tourism of Portugal, Luiz Araújo. In Lisbon, both discussed the countries' tourism management model and the importance of capturing foreign tourists.

"Portugal is a success case in tourism, receiving more than twice its tourist population. Important this conversation to improve our relationship and understand what was done," said Gilson.

Currently, Portugal receives 24 million tourists a year. The United Kingdom is a major issuer with 18% of this value. Luiz Araújo also reported that 300,000 Chinese visit the country annually and that measures, such as partnerships with companies for issuing visas, helped to improve the relationship with the Asian tourist.

He also explained that Turismo de Portugal is a public company, linked to the Secretary of State for Tourism. They spend 60 million euros on national and international promotion alone.

"We saw the robust structure of Portuguese tourism, which with investments achieve these results. We will disclose ecotourism to the Portuguese and strengthen the relationship of our countries," said Gilson Machado.

The president of Embratur explained that, with the support of president Jair Bolsonaro, his focus changed. In addition to promoting Brazil's natural beauty, the government wants to improve the country's business environment.

"Tourism generates employment, generates income. We need to foster the sector and help the Brazilian economy. We are open to dialogue with all who wish to cooperate," he said.

Gilson was accompanied by Embratur Marketing Director Osvaldo Matos. They also discussed the collection of the Portuguese government with games (casinos and etc).

The Portuguese raise 200 million euros with games per year and have legislation that guarantees the transfer of part of these funds to the municipalities and constant monitoring.

"This is a topic that we are studying deeply at Embratur. The regulation of a casino format, as is the case with clusters, can be interesting for the country," concluded Osvaldo.


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