Active promotion in China to encourage travel to Argentina
"It has been a successful mission to position the attractions and tourist offer of our country," said the president of the CAT, Aldo Elías
The Argentine Chamber of Tourism accompanied the national delegation that traveled to the Macau region, to the South of China, to participate in the Global Tourism and Economy Forum (GTEF), which took place from October 13 to 15 .
The meeting brought together opinion leaders from around the world and had a broad program in which the growing demand for authentic and transformative experiences on the part of travelers was discussed; about the opportunities this global trend represents; and on the importance of the sustainability of natural and cultural resources in tourism.
In that context, the president of the CAT, Aldo Elías attended the forum together with the Secretary of Tourism of the Nation, Gustavo Santos; the former Secretary of Tourism Coordination and Investment of the Nation and current Minister of Tourism of Corrientes, Sebastian Slobayen; and the director of Markets of the National Institute of Tourism Promotion (Inprotur), Nazareth Vilardo; Romina Nardi, director of International Relations of the Sectur, among other officials and managers.
The authorities of the Tourism Entity of Buenos Aires were also part of the mission; from the Fuegian Tourism Institute (Infuetur); and Aerolineas Argentinas. The delegation was completed with the participation of representatives of tourism companies specialized in the Asian market that were convened by the Chamber.
The Argentine participation in this international forum, which also had the assistance of the General Secretary of the World Tourism Organization (UNWTO), Zurab Pololikashvili, served to strengthen the position of our country in the largest tourism issuing market in the world. Last year some 72,000 Chinese tourists arrived in Argentina. And in the last decade, it is estimated that the number of Chinese visitors to Argentina tripled.
In this mission our country joined Brazil to empower the region on the travel radar of the Asian market. “Today it is essential to develop joint promotional actions in long-range markets such as China. The tourists who travel to South America can, in this way, contemplate an itinerary with more stays and with several destinations to visit, ”said Aldo Elías.
Among the actions carried out were the presentations and the participation of representatives of Argentina in different conferences. The president of the Argentine Chamber of Tourism, Aldo Elías was part of the 'Travel Lab Asia: Challenges and opportunities of bringing tourism sustanaible technology to Asia Pacific' panel, together with the Pacific Asia Travel Association (PATA).
In addition, the country had a stand in which gastronomy and national wines were promoted. Meanwhile, the receptive tourism companies that traveled to Macao were able to make commercial meetings within the framework of business rounds with their Chinese peers.
As part of the visit to Macao, the Argentine authorities signed with China a letter of intent for natural tourism cooperation between the Iguazu National Park and the Sunriver National Forest Park. The initiative was proposed as an instance to complement resources from both parties and to market both brands in a concerted manner in order to optimize the management experience. It should be noted that Macao is a special autonomous administrative region of China. The city was a Portuguese colony until 1999 and its historic center has been part of the list of UNESCO World Heritage Sites since 2005.
In turn, the Argentine Chamber of Tourism accompanied the signing of the agreement that eliminates the visa for holders of valid passports issued by the Government of the Argentine Republic and the Government of the Special Administrative Region of Macao, of the People's Republic of China.
“This facilitation is an exemplary measure that we have taken to optimize the movement of international tourists. Without a doubt, for our country it means a substantial improvement that will enhance the arrival of Chinese tourists, ”said the president of the CAT.
In this way, Argentines and residents of Macao who have Chinese nationality will be exempt from visa requirements to enter, leave and transit through the Argentine territory and the Macau area for tourism and business, for thirty consecutive days, with possibility of extension request.-