The MICE segment takes center stage in the Dominican Republic
The Caribbean country stands out for its connectivity with eight international airports that receive hundreds of flights from all over the world
The MICE segment in the Dominican Republic has had a great boom in recent years for being the best connected destination in the Caribbean, with eight international airports in key points of the country that receive hundreds of flights from all over the world.
Also numerous hotel chains and resorts that meet international quality standards and offer more than 80,000 rooms; The largest amount in the Caribbean and modern convention centers and meeting rooms are suitable for large, medium and small events, and are equipped with the latest technology and specialized personnel.
So, with a view to the XXVII edition of the “IRF Annual Educational Invitational” in 2020 in Cap Cana, the Dominican Republic hosted the “Destination Caribbean” recently held at the Hotel Paradisus Palma Real.
Similarly, the Forum of Meetings and Incentives of the Americas (M&I Forum of The Americas, in English) will be held from November 1 to 4, making the Dominican Republic the first destination in the Caribbean Region to carry out this Last and where 250 buyers from all over the world will be receiving.
The new complex of Hyatt Ziva and Zilara in Cap Cana will be the setting for the IRF Annual Educational Invitational, which will take place from May 20 to 24, where more than 500 people will meet, of which 300 correspond to buyers of the largest and most important incentive houses in the United States, news that we gave a scoop on September 25.
Since the negotiations with the different organizations in order to host them, Shasha Cruz, director of Groups and Incentives of the Ministry of Tourism in the United States of America, has received the support of the Minister of Tourism, Francisco Javier García, So that these are a success.
“These events aim to create a platform to market and bring together hoteliers, suppliers and professionals under one roof. They enjoy an unprecedented reputation in the MICE industry in both the United States and the rest of the world and definitely represent a great business opportunity to the country, not to mention that it allows us to continue positioning ourselves in such a demanding segment, ”says Shasha Cross.
He added that the main goal is to demonstrate to these buyers that the Dominican Republic is a destination that has been in continuous growth for years, making it the leading destination in the Caribbean, and that is why the country is more than prepared to comply with all the requirements and expectations of the Meetings, Incentives, Conventions and Exhibitions segment (with its acronym in English-MICE).
“Initiatives like this continue to open the doors for us as a destination, and it helps us continue to raise awareness among our clients about the endless opportunities we offer for groups and incentives,” Cruz said.
These conclaves also have the collaboration of the Groups and Incentive Department of the Ministry of Tourism in the Dominican Republic, headed by Amelia Molina, as well as the hotel chains Playa Hotels & Resorts, the Paradisus Palma Real hotel, AM Resorts, Puntacana Resort & Club, Casa de Campo, Club Med, Amstar, Connect Travel Services, among others.
Leading the corporate meetings, in 2017 3,880 meetings were held in the Dominican Republic where 88% of them were held in hotels.
These MICE events occupied 515,600 rooms per night with an average stay for international participants of 4.4 days.
Regarding the economic impact, the average expenditure per stay of international participants is USD 2,151 while for national participants it is USD 357.